11 Mar 2019
Diana Skof

As marketers, we have to ask ourselves: Is it worth investing all of a campaign’s budget into one hero piece of content that generates media attention? Or, using a sport analogy, is it worth investing in one player without thinking about the rest of the team? To create a good overall performance and keep the fans happy, Google suggests using the Hero, Hub, Help Model. Its goal is to strengthen a brand through storytelling that

In a world of fulltime jobs and overtime, online shopping has become the main way to purchase products and let people spend their hard-earned money. Now it’s the merchants’ job to display their products on Google as lovingly as they would in their own shop windows. When customers look for products on Search or Google Images, they currently find rich snippets which include product description, ratings and price to help them choose a product that’s