Content Marketing Ideas
18 May 2017
Pam Reichhartinger-Lawlor

You have most likely arrived here on this page as you are looking for content marketing ideas for your company or website. Content ideation is indeed an important factor in the content marketing process. After all, isn’t content marketing all about great content ideas? I beg to differ, and here’s why. Content marketing ideas do play an important part in effective content marketing. However, it’s all about the overarching strategy that is wrapped around the

Augmented Reality Marketing
20 Jan 2017
Pam Reichhartinger-Lawlor

Predicted to become the next major media platform, augmented reality is heralded to be as revolutionary as the laptop and mobile phone once were. The basic premise of AR technology takes computer-generated information and contextually applies it to a view of the real world, in real time. Sounds like a technology made for through-the-line marketers? Indeed, it is. Brands have started to take advantage of this additional informational layering technology to improve their digital content

AMP pros and cons
11 Nov 2016
Pam Reichhartinger-Lawlor

According to Google, 40% of people click away if a page takes three seconds to load. As such, it comes as no surprise that an open-source coding standard is looking to speed up the web. The open source initiative is called Accelerated Mobile Pages (AMP) and many publishers as well as some e-commerce businesses have started to use this new framework in recent months. Before analysing the impact AMP have on your digital marketing efforts,

We All Have Stories To Tell
25 Apr 2013
Pam Reichhartinger-Lawlor

Content marketing is high on digital marketers’ agendas, and content marketing strategies form an important part of what we do here at 8MS. However content creation is not always easy for companies as resources are often limited and projects require the collaboration of many different teams. If content creation is difficult, content curation and repurposing techniques can come to the rescue. Existing content can be presented in a new format, thereby adding value for the