07 Apr 2019
Robin Richmond

Digital marketing within FMCG has its own unique challenges. While not as saturated as the hugely competitive travel or finance verticals, it can be challenging to find a digital strategy that works well for your brand in the FMCG space and to get a full understanding of what success looks like. Over the past five years 8 Million Stories have been fortunate to work with several excellent marketeers across a range of FMCG brands and

July of this year marks the 9th year anniversary since Google bought the software company ITA who had built the reservation systems for the likes of Orbitz and Hotwire. This acquisition was at the heart of their move into the flights market, and Google launched Google Flights in September 2011. At the time this was huge news in the travel industry with a large amount of speculation that they were going to shake-up the market

Understanding Your Audience
16 Feb 2017
Robin Richmond

At the end of 2016, I took part in an industry roundtable event, discussing the key things brands should be focusing on in 2017 and exchanging views on what the latest digital innovations were likely going to be. One executive talked enthusiastically about 2017 being the year of mobile (please note, 2006-2016 were also “the year of mobile”) and one CMO spoke passionately about the opportunities around virtual reality. I must admit, some of what

2016 has been a fantastic year for 8 Million Stories in terms of working on some new and exciting client projects. One recent campaign has seen the team working with review app giants Yelp on a number of exciting projects to promote Edinburgh and all it has to offer. Working with Yelp we are aiming to provide a number of insider local tips on anything from the best pizza slice in Edinburgh to a guide

As a regular booker of flights I was pretty intrigued when KLM launched their Facebook Messenger Bot in March.  However, as it’s an airline I never really fly with it wasn’t until Skyscanner launched their cross airline version end of May that my interest really peaked. I’m a big fan of Facebook Messenger.  I get regularly told I have a poor phone manner, want to scream “it’s not 1998” when people leave me a voicemail

8MS Shortlisted For Three Digital Awards
08 Apr 2015
Robin Richmond

We’ve been working hard here at 8MS. Ever since our inception back in early 2013, we’ve been striving to provide award-winning, successful digital campaigns for all of our clients. From strategy setting and content creation, through to video optimisation and community management, we’ve been undertaking a range of amazing campaigns. If working with Universal Music on the Sam Smith interactive timeline wasn’t enough, we can now reveal we’ve been shortlisted for not one, not two,

UK Christmas TV Adverts 2014
12 Jan 2015
Robin Richmond

For several years, the half time break at the NFL’s Superbowl has seen a substantial amount of public interest in terms of the commercials shown. Brands such as Audi, Pepsi and Universal Pictures have all battled it out for the public’s attention, spending huge sums on elaborate adverts. In the UK we don’t really have a directly comparable event, but the Christmas advertising campaigns of major retailers have sparked a huge amount of interest in