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**Updated – October 2015** When you’re telling your brand stories online, one of the most powerful ways to convey your messages, characters and authentic story to your audience is to use video. Video production and consumption are booming, with over 50% of YouTube and Facebook videos now viewed on mobile devices. With that in mind, it’s important to know how to get your videos in front of your audience, especially when users are searching for

Last week Google celebrated its 15th birthday the only way a business founded on a famous formula should, by announcing a revised version. The formula I’m referring to of course is Google’s famous algorithm, which has just had a major update named after one of the worlds smallest birds, the Hummingbird. Why name a significant business update after this little winged creature? Well, Google felt it summarised exactly what this update meant for the future

8MS At The Finish Line, Pentlands Push 2013
26 Sep 2013
Simon Heyes

Last Saturday the 8MS team embarked on their first team charity hike – a 25 mile course across the Pentlands, a set of beautiful hills to the South of Edinburgh. Saturday marked only the second Great Pentlands Push, all in aid of St. Columba’s Hospice, who have been caring for patients in Edinburgh and the Lothians with cancer and other terminal illnesses since 1977. Some of the team had been training to complete the 25 mile

The web is evolving at a fast rate of knots. Every time search and social media begin to walk down a new path, brands, agencies and the general public have to follow. We know more people are online, using more devices, at multiple times throughout the day. Connecting and engaging with those people at the right time, on the right device, with the right message is now the digital marketers holy grail. In today’s fast

In a recent RFP, we were asked to describe our approach to mobile SEO. Optimising for all devices is something the 8MS team have been promoting for many years. But is there one best way to go about optimising for mobiles? We work with many retail and travel brands. Day by day we swim through their analytics data, watching intently as the traffic from mobile and tablet devices slowly increases. 6%….8%…9%, and now many brands

After months of speculation Google finally announced a new search result segment: In depth articles. Right now this segment is only live on Google.com for English results. However, if Google sees a positive engagement from users expect to see these in the UK and other English versions of Google (such as Google.com.au and Google.ca) very quickly. This is a significant development for online content providers to gain greater search exposure; it means publisher content can now

I confess I missed the first half of the Dispatches programme on Channel 4 last night, but when I tuned in to see the producers setting up a fake brand called ‘Puttana Aziendale’ (which means corporate whore in Italian), I had to watch the second half. The episode should be available on 4oD soon, and it’s worth a watch if you get chance. Dispatches lifted the lid on the ‘black hat’, unregulated scamming that goes