8MS The Blog

I confess I missed the first half of the Dispatches programme on Channel 4 last night, but when I tuned in to see the producers setting up a fake brand called ‘Puttana Aziendale’ (which means corporate whore in Italian), I had to watch the second half. The episode should be available on 4oD soon, and it’s worth a watch if you get chance. Dispatches lifted the lid on the ‘black hat’, unregulated scamming that goes

How well do you know your social networks? It’s great pub quiz question – ‘Name the ten biggest social media networks in the world‘. I doubt many would get the answer correct. We’ve scrambled together some stats and data from all over the internet to bring you the answer, and as a special treat we’ve visualised all the information in a lovely infographic. The results are based on active users. For an interactive version, please

With only a few days to go before the 22nd July deadline, advertisers must upgrade any legacy Google Adwords PPC campaigns to ‘enhanced’ status, or face Google automatically changing them without your input. To help during this key transition period, 8 Million Stories have compiled a quick five step guide, outlining all the key steps you need to take in order to upgrade in time. 1. Run benchmarking reports – before you upgrade, run reports to

When we talk about data wearing our digital marketing hats, we think about Google Analytics. We think about Google Trends. We think about data from our PPC bid management software. We think about all those likes, tweets, conversions and sales. Big data is much more than that, but at the same time big data has a big impact on digital marketing. I read a statistic last week which prompted this blog post. That stat was

Last week Google announced their latest AdWords development – dynamic retargeting for all advertisers with a Google Merchant Centre account. The launch of this new feature takes AdWords retargeting to another level by allowing users to focus on a product level for the first time. Dynamic retargeting has been in beta for some time but is now widely available and could be big news for retailers. It is also expected to be available to travel advertisers

Hi, my name is Simon, and I’m a Foursquare addict. I check in at most places. Airports, train stations, bars, shops, and never fail to get a raised eyebrow from friends and colleagues. Foursquare is a game. You get points for checking in, and you puff out your chest with pride when you acquire a new mayorship. But for me, I stopped viewing it as a game many years ago. For me, it was a

Last week, Facebook declared it was going to follow Twitter and introduce verified pages and profiles for high profile brands, celebrities and public figures. With any Facebook change, big or small, there generally follows a swathe of discontent. But it’s not all bad news. Verification was a good move for Twitter, so in the long run I think it will also benefit brands on Facebook. Here’s our highs and lows overview of Facebook’s latest change.