8MS The Blog

Last week Google announced their latest AdWords development – dynamic retargeting for all advertisers with a Google Merchant Centre account. The launch of this new feature takes AdWords retargeting to another level by allowing users to focus on a product level for the first time. Dynamic retargeting has been in beta for some time but is now widely available and could be big news for retailers. It is also expected to be available to travel advertisers

Hi, my name is Simon, and I’m a Foursquare addict. I check in at most places. Airports, train stations, bars, shops, and never fail to get a raised eyebrow from friends and colleagues. Foursquare is a game. You get points for checking in, and you puff out your chest with pride when you acquire a new mayorship. But for me, I stopped viewing it as a game many years ago. For me, it was a

Last week, Facebook declared it was going to follow Twitter and introduce verified pages and profiles for high profile brands, celebrities and public figures. With any Facebook change, big or small, there generally follows a swathe of discontent. But it’s not all bad news. Verification was a good move for Twitter, so in the long run I think it will also benefit brands on Facebook. Here’s our highs and lows overview of Facebook’s latest change.

Lawson Clarke - Personal Brand
29 May 2013
Simon Heyes

I’ve said for a long time that Twitter is an egotistical social platform. Facebook has turned into ‘success theatre’, with friends choreographing themselves, sharing their best ‘selfies’ to the screen. Or their worst. Depending on how they want to be portrayed. We’re all selling ourselves. Like it or not, Social Media is human, and behind every human is a brand. It’s all about me and myself. What you post online is a reflection of yourself,

Update – April 2017 Unfortunately two of the original digital storytelling examples in this post have either been taken down or redirected (LifeOfPi and Travis for Volvo Trucks). As such, we’re updated this post with more recent examples. Thanks for reading! At 8 Million Stories we combine digital marketing with digital storytelling. Most people know and understand digital marketing, but far fewer people have heard of digital storytelling. In the socially connected world, the attention

Recently there has been a lot of discussion about the pros and cons of Google’s Enhanced Campaigns – the biggest change to AdWords since the launch of Quality Score eight years ago. Like it or not, all advertisers need to upgrade by 22nd July, and without further ado, I’d like to highlight how you can make the most of this compulsory change. Having upgraded a number of PPC campaigns to Enhanced status, there’s a lot to be

Over the last 72 hours we may have potentially witnessed 2013s biggest sporting event – the retirement of arguably the greatest football club manager of all time, Sir Alex Ferguson. On Tuesday evening the Internet started to buzz about the possibility of Sir Alex stepping down from the helm at Manchester United. Over the proceeding 72 hours, the football world witnessed a series of different twists and turns, and it was all captured beautifully across