8MS The Blog

Update – April 2017 Unfortunately two of the original digital storytelling examples in this post have either been taken down or redirected (LifeOfPi and Travis for Volvo Trucks). As such, we’re updated this post with more recent examples. Thanks for reading! At 8 Million Stories we combine digital marketing with digital storytelling. Most people know and understand digital marketing, but far fewer people have heard of digital storytelling. In the socially connected world, the attention

Recently there has been a lot of discussion about the pros and cons of Google’s Enhanced Campaigns – the biggest change to AdWords since the launch of Quality Score eight years ago. Like it or not, all advertisers need to upgrade by 22nd July, and without further ado, I’d like to highlight how you can make the most of this compulsory change. Having upgraded a number of PPC campaigns to Enhanced status, there’s a lot to be

Over the last 72 hours we may have potentially witnessed 2013s biggest sporting event – the retirement of arguably the greatest football club manager of all time, Sir Alex Ferguson. On Tuesday evening the Internet started to buzz about the possibility of Sir Alex stepping down from the helm at Manchester United. Over the proceeding 72 hours, the football world witnessed a series of different twists and turns, and it was all captured beautifully across

We All Have Stories To Tell
25 Apr 2013
Pam Reichhartinger-Lawlor

Content marketing is high on digital marketers’ agendas, and content marketing strategies form an important part of what we do here at 8MS. However content creation is not always easy for companies as resources are often limited and projects require the collaboration of many different teams. If content creation is difficult, content curation and repurposing techniques can come to the rescue. Existing content can be presented in a new format, thereby adding value for the

8MS Typewriter Keys
22 Apr 2013
Robin Richmond

Well I guess the first thing we need to address is where our name came from. In the interests of brevity I’m going to cut a long story short for you…   The bulk of the team here at 8 Million Stories joined after working for large, network agencies where the focus had become increasingly on mass, generic solutions to online marketing strategies. One of the key things we wanted to get back to was creating very