It’s been just under a week since the FIFA World Cup in Russia has started, which according to GlobalWebIndex is watched by 47%, thus almost half of the world’s online population. And as football World Cups are regarded as the most watched sports events, the promising marketing possibilities arising from this huge audience are the reason why this year’s tournament is partly responsible for global spend on advertising forecasted to grow by 5.2% to $535bn
With over 500 million users worldwide, many of whom help to drive important business decisions, it is no surprise that LinkedIn ads are an attractive proposition for businesses looking to promote their product or services. However, two main criticisms are often voiced when discussing the platform with fellow advertisers with many believing it is too expensive while others complain that it just doesn’t work. Normally, these criticisms come from those who don’t have the right
What You Need to Know In August 2017, Google quietly launched Questions and Answers. It was initially rolled out only to users of the Google Maps app for Android, before a wider release to all desktop users in December. The feature allows local business owners and the public to answer consumer questions on Google Maps, adding another layer of data to Google’s local knowledge panel. Questions and Answers is a useful tool that gives businesses
After a successful roll out in the US last year, Instagram has finally launched shopping on Instagram for UK business profiles. After a testing period with 20 top UK businesses, including Marks & Spencer and Topshop, the new feature is now available to all business profiles who sell products (not services). The roll out of this new shopping experience also applies to businesses in France, Italy, Germany, Australia, Brazil, Canada and Spain. Talking about the
SVG is becoming more and more popular in the digital world. With such a dramatic increase in usage, there are many driving factors that are causing designers and developers alike to start using SVG. SVG stands for Scalable Vector Graphic and is an XML language and format. SVG is normally used in web design for images and animations. From a technical point of view, SVGs are created by plotting a list of coordinates on an
I know what you’re thinking. Why on Earth would I want to sign up to another social network. Twitter just doesn’t really do it for me, Facebook is filled with stupid videos and brand posts I have no interest in, and Instagram is flooded with bots, fake profiles and overly-pristine images. If you think that, then the answer is right in front of you. Vero uses the tagline True Social, and it sticks to its
In January 2018, Google announced that as of July, page speed will become a ranking factor for mobile searches. Previously, only desktop searches used the load speed of a page as a ranking signal, however, with this update, Google are highlighting the need for speed on mobile devices. With Google also signifying the pending roll-out of their mobile first index, page speed on mobile will become vitally important in the second half of 2018. Google
