Yesterday, Google announced a number of big product changes at a press conference in the company’s home city of San Francisco. The shakeup, which is in honour of the company’s upcoming 20th anniversary, unveiled a ‘major update’ to the Google feed experience. The feed will now have expanded features in addition to a new name; Discover. Promising to be much more than simply a name change, Discover aims to be a bespoke feed which will enable
Google has announced a new update to Google Ads in which they are changing the meaning of exact match keywords and their close variants. Whilst the match type already matches keywords to close variants, this change will begin to include variations that share the same meaning, implied words and paraphrases instead of only the specific words. Google will use machine-based learning to match your current exact match keywords to additional search queries. How these changes
When you ask most organic search marketers what their primary objective is they’ll more than likely say a traffic increase year on year. A fair measurement of success. If we’re driving more traffic, we’re driving more customers, right? In digital marketing, and in particular organic search, our focus has always been on acquisition. We want to see the traffic number climbing, and when we do that‘s it; our box is ticked, our objective is met.
The design process is overflowing with a vast array of tools with varying capabilities and price tags. It can often be overwhelming with so much choice and it can be confusing when some tools claim to do various overlapping sections of the design process. Would it not be good if each of the key stages of the design process were defined once and for all? Well here it is… Wireframes In the beginning of
It’s been just under a week since the FIFA World Cup in Russia has started, which according to GlobalWebIndex is watched by 47%, thus almost half of the world’s online population. And as football World Cups are regarded as the most watched sports events, the promising marketing possibilities arising from this huge audience are the reason why this year’s tournament is partly responsible for global spend on advertising forecasted to grow by 5.2% to $535bn
With over 500 million users worldwide, many of whom help to drive important business decisions, it is no surprise that LinkedIn ads are an attractive proposition for businesses looking to promote their product or services. However, two main criticisms are often voiced when discussing the platform with fellow advertisers with many believing it is too expensive while others complain that it just doesn’t work. Normally, these criticisms come from those who don’t have the right
What You Need to Know In August 2017, Google quietly launched Questions and Answers. It was initially rolled out only to users of the Google Maps app for Android, before a wider release to all desktop users in December. The feature allows local business owners and the public to answer consumer questions on Google Maps, adding another layer of data to Google’s local knowledge panel. Questions and Answers is a useful tool that gives businesses
