I know what you’re thinking. Why on Earth would I want to sign up to another social network. Twitter just doesn’t really do it for me, Facebook is filled with stupid videos and brand posts I have no interest in, and Instagram is flooded with bots, fake profiles and overly-pristine images. If you think that, then the answer is right in front of you. Vero uses the tagline True Social, and it sticks to its
In January 2018, Google announced that as of July, page speed will become a ranking factor for mobile searches. Previously, only desktop searches used the load speed of a page as a ranking signal, however, with this update, Google are highlighting the need for speed on mobile devices. With Google also signifying the pending roll-out of their mobile first index, page speed on mobile will become vitally important in the second half of 2018. Google
Smartphones and tablets are transforming not only customers’ buying behaviour but also their levels of satisfaction and expectations. Today, for brands to be able to satisfy consumer needs they have to be fast, personal, and helpful at the same time, all the time, everywhere. In other words, they have to provide a ubiquitous customer experience. Here are 3 tips for delivering a successful ubiquitous experience: Merge offline and online customer interactions Have you ever walked into
It’s that time of year again: where shoppers go crazy both in-store and online for the best deals of the year. But what should retailers do to prepare for the onslaught of online checkouts? The e-commerce landscape moves very quickly during these days. Preparation is key but the ability to be nimble and adapt your tactics quickly will bring the best results. Although a US idea, Black Friday was introduced to the UK by Amazon
Twitter users are a funny bunch. British Twitter users are even funnier, creating witty, sarcastic retorts to any social media change. In the last week, Twitter announced that is was increasing its character limit, from 140 characters to 280. Double the amount of characters, and double the amount of fun. Except the change has been met with mixed reactions, with many asking why other platforms were not prioritised above the character change. Here are the
At first glance, that headline sounds pretty unrealistic, doesn’t it? How could Facebook ads sway the majority of Americans and Brits to do the unthinkable and vote for Trump and Brexit respectively? But it happened. And now the information that is unravelling makes for scary, but unsurprising reading. FACEBOOK USERS & REACH Let’s start at the very top. Facebook says that it has over 2 billion active users. In the middle of 2016, that figure
If you haven’t already thought about planning for the upcoming General Data Protection Regulation (GDPR) changes, you need to act sooner rather than later. This post acts as a guide of what is covered in the GDPR changes, but for more information and guidance, please visit the Information Commissioner’s Office (ICO) website, and the area on ‘Preparing for data protection reform’. WHAT IS THE GDPR? The EU GDPR is the most important change in data
