As marketers, we have to ask ourselves: Is it worth investing all of a campaign’s budget into one hero piece of content that generates media attention? Or, using a sport analogy, is it worth investing in one player without thinking about the rest of the team? To create a good overall performance and keep the fans happy, Google suggests using the Hero, Hub, Help Model. Its goal is to strengthen a brand through storytelling that
In a world of fulltime jobs and overtime, online shopping has become the main way to purchase products and let people spend their hard-earned money. Now it’s the merchants’ job to display their products on Google as lovingly as they would in their own shop windows. When customers look for products on Search or Google Images, they currently find rich snippets which include product description, ratings and price to help them choose a product that’s
With Google announcing in recent years that page speed is a key factor in the rankings of search results, there has been more emphasis than ever before on optimising website performance. There are several online tools that can be utilised to give your website the desired performance boost; each with different costings and capabilities. Here, we will look at GTMetrix and how it can help your business. So, what is GTMetrix? Well, it is a website
Open compositions & Asymmetrical Design At the moment, the most common and popularly used web design trend is open composition. For many years, designers have been using boxes and frames encasing elements in a strict order, being symmetric with text and having images all visible and accounted for. In 2019, designers are to embrace more open compositions, where the user will feel like there’s an entire world off the page. Gaining popularity is using open-styled,
2018 was a big year for social media, from Facebook’s Cambridge Analytica scandal to the closure of Google +. Technology is continuing to grow at a rapid pace, meaning social media is constantly changing. Considering this, it leaves us curious… wondering what technology and social media will bring in 2019. Here, we take a look at what we expect to see this year from the biggest platforms technology has to offer. Voice messages Towards the
Social This week in digital saw Snapchat lose it’s monopoly on the teenage audience. As the platform haemorrhages a further two million users, we have to ask ourselves, is this the beginning of the end for Snapchat? Last week it was announced that Instagram had now officially overtaken Snapchat as the most popular platform for teenagers, which is a major blow for poor Snapchat. Instagram is going from strength to strength following
Framer X – just another prototyping tool? When I first heard about Framer X, I have to admit I was a little bit sceptical. With new prototyping tools coming out more frequently than I binge-watch Netflix, the perfect design process can differ massively from one agency to another. However, in most cases Adobe still continues to be the creative backbone to most projects. What would make Framer X my hero So, what
