8MS The Blog

Facebook Dynamic Ads Get a Makeover
27 Jan 2017
Rachel Halliday

The social media giant announced they would be expanding dynamic ads so advertisers can now target not only users who have already engaged with their website or app, but also target potential customers based on their interests and intent rather than just specific products they’ve browsed. Director of Product Marketing at Facebook, Maz Sharafi, said the new targeting option allows advertisers to retarget users who have been searching, for example, red dresses across multiple retailers’

Augmented Reality Marketing
20 Jan 2017
Pam Reichhartinger-Lawlor

Predicted to become the next major media platform, augmented reality is heralded to be as revolutionary as the laptop and mobile phone once were. The basic premise of AR technology takes computer-generated information and contextually applies it to a view of the real world, in real time. Sounds like a technology made for through-the-line marketers? Indeed, it is. Brands have started to take advantage of this additional informational layering technology to improve their digital content

As marketers, we’re always looking for new sources of content inspiration that the audience will relate to and be interested in.  Brands often struggle with the concept of breaking away from standard, safe & time tried topics.  However, there are plenty of alternative resource that can spark inspiration and help you fuel and enhance your content and keyword targeting.  Below we look at 5 of these alternative resources: Quora If you don’t know Quora, it’s

22 Dec 2016
Sandy Halliday

It seems that every year for the past 3 years has been coined ‘the year of mobile’ for organic search. For 2017 this has become even more poignant with Google’s announcement that it will be creating a dedicated mobile index, to be rolled out over the first few months of 2017. More importantly, this index will become the primary index Google uses to rank sites in search. It appears that 2017 really is shaping up

I have a feeling 2017 will be a revolutionary year for influencers and brands. Through trial and error, an increasing number of brands have learned about the importance of influencer marketing, and the type of influencer and costs that make outreach campaigns work for them and their products and services. Although influencer marketing is still in it’s infancy, the return on advertising spend from influencer collaborations is beginning to make an impact on marketing and

Last year, Google introduced a nice little feature called ‘popular times’ that indicated when a business was expected to be at its busiest. Appearing alongside the opening hours within Knowledge Graph, it allows people to plan their visit to avoid peak times and shows them how long people tend to stay. The available data on any given hour within the ‘popular times’ graph is based on the typical peak popularity for the business week on

The history of the hashtag Originating in the late 1990s on IRC (Internet Relay Chat), the hashtag was commonly referred to as the pound sign and was originally used to categorise items like images, video, messages and other content into groups. This helped users to search for related items with ease. In August 2007, the hashtag was first used on social media by designer Chris Messina to categorise content into groups on Twitter. He tweeted: