8MS The Blog

At first glance, that headline sounds pretty unrealistic, doesn’t it? How could Facebook ads sway the majority of Americans and Brits to do the unthinkable and vote for Trump and Brexit respectively? But it happened. And now the information that is unravelling makes for scary, but unsurprising reading. FACEBOOK USERS & REACH Let’s start at the very top. Facebook says that it has over 2 billion active users. In the middle of 2016, that figure

If you haven’t already thought about planning for the upcoming General Data Protection Regulation (GDPR) changes, you need to act sooner rather than later. This post acts as a guide of what is covered in the GDPR changes, but for more information and guidance, please visit the Information Commissioner’s Office (ICO) website, and the area on ‘Preparing for data protection reform’. WHAT IS THE GDPR? The EU GDPR is the most important change in data

fake news header
25 Jul 2017
Sandy Halliday

If you’ve been keeping in touch with recent current affairs it’s likely you’ve come across the phrase ‘Fake News’. Whereas it is clear that fake news has the potential to impact reputations and livelihoods, what hasn’t been confirmed is whether it has the potential to penalise or harm your SEO efforts. Could Google slam your site if it is found to contain fake news, or even be linked to/from fake news? What is fake news?

Google lens flower image identification example
23 Jun 2017
Paul Smail

Google held their latest Google I/O event on the 19th May 2017, an event where techs and the search industry wait with baited breath to see what innovation is coming from the Mountain View giant. Amongst the many topics covered in the keynote there was one which got us both intrigued and excited – Google Lens. Google lens essentially adds some extra smarts to the AI and computer vision technology that already exists.  It packages

On June 8th, 2017, the United Kingdom will once again be asked to vote in a General Election, two years after the last election.  With Theresa May announcing her intentions to hold a snap election, the battle lines have been drawn for this year’s UK political showdown. Digital Politics Last year saw Donald Trump and Hillary Clinton battle it out for the US Presidency and with it came the deluge of talk show analysis, debates

Content Marketing Ideas
18 May 2017
Pam Reichhartinger-Lawlor

You have most likely arrived here on this page as you are looking for content marketing ideas for your company or website. Content ideation is indeed an important factor in the content marketing process. After all, isn’t content marketing all about great content ideas? I beg to differ, and here’s why. Content marketing ideas do play an important part in effective content marketing. However, it’s all about the overarching strategy that is wrapped around the

I’ve had a bee in my bonnet about automated Instagram bots for about a year now. The issue bubbled to the surface when Hootsuite published this post about why Instagram bots were a bad thing. Since then, I’ve watched many influencers sign up to automated bot software platforms and grow their following through the roof. Even brands have asked us to look into automated bots over the last 18-months. Then a few weeks ago this