8MS The Blog

There are many campaigns that come around year after year to raise awareness of various causes; Stoptober, Movember, Sober for October, Decembeard, Breast Cancer Awareness Month, Dry January etc. But just how strong do these moments remain in terms of targeting and effectiveness for search each year? Many brands, try and tap into these moments if there is a suitable connection with the products or services they offer – but is the effort worth pursuing

Technology is changing the way that we shop. The proliferation of mobile devices has reshaped the consumer journey, fracturing the structured, linear sales funnel of old into countless intent-driven “micro-moments” that have us reaching for our smartphones. We can easily find a piece of information or make a purchase anywhere, at any time, and this has left us expecting much more from brands. Numerous studies have shown that today’s consumers want contextually relevant, personalised online shopping

On September 19th Google announced its latest foray into the world of travel with its new app, Google Trips. What Is It? Google Trips is a personal, dedicated trip planner and travel guide for the hedonistic traveller. You can organise plane tickets and hotel reservations before you leave, read up on destinations with its over 200 city guides and even receive personalised recommendations for your trip based on your Google history. As someone who is

2016 has been a fantastic year for 8 Million Stories in terms of working on some new and exciting client projects. One recent campaign has seen the team working with review app giants Yelp on a number of exciting projects to promote Edinburgh and all it has to offer. Working with Yelp we are aiming to provide a number of insider local tips on anything from the best pizza slice in Edinburgh to a guide

September 2016 will mark the one-year anniversary of Snapchat’s first forays into monetising their platform. When they sold their first sponsored lens to 20th Century Fox to promote the Peanuts movie, I for one watched with keen interest to see how fast their advertising options would grow as targeting younger millennials is a challenge shared by many of our clients. So almost one year on how have things developed? Well I guess slow and steady

Until July 2016, you had to be lucky enough to be one of the “highly sought users in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas” to be hand-selected by Twitter to have your account verified, giving you a nice little blue tick next to your Twitter handle. As of this week, Twitter is opening the verification process for everyone. All you have to do is fill out

Love it or hate it, the Pokémon phenomenon from the late 90s is back and it’s a trend you need to get on board with if you’re a local business owner and want to cash in. Since launching just a week ago in the states, Pokémon Go, has quite literally taken over the US and now it’s conquering the UK. Don’t believe me? Well let’s take a look at US Google Trends over the past