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31 Oct 2016
Rachel Halliday

Recently there has been a terrifying spate of clown sightings sweeping America which have now made their way to the UK. With Halloween just around the corner, people are questioning whether it’s as sinister as it seems or if it’s just a creepy prank which has gotten out of hand. Recent articles suggest that it is just an elaborate guerrilla marketing hoax to promote the upcoming remake of Stephen King’s “It” and in fact, this

Working with review app legends Yelp has several benefits but perhaps the biggest has to be the exclusive Yelp Edinburgh blogger events we get to help organise! Last month, we got to explore the city with some top bloggers to discover all the secret cocktail bars hiding in Edinburgh that you’d never be able to find without the insider scoop. This month, in time for Halloween, we’ve been discovering the grim history of the capital

There are many campaigns that come around year after year to raise awareness of various causes; Stoptober, Movember, Sober for October, Decembeard, Breast Cancer Awareness Month, Dry January etc. But just how strong do these moments remain in terms of targeting and effectiveness for search each year? Many brands, try and tap into these moments if there is a suitable connection with the products or services they offer – but is the effort worth pursuing

Technology is changing the way that we shop. The proliferation of mobile devices has reshaped the consumer journey, fracturing the structured, linear sales funnel of old into countless intent-driven “micro-moments” that have us reaching for our smartphones. We can easily find a piece of information or make a purchase anywhere, at any time, and this has left us expecting much more from brands. Numerous studies have shown that today’s consumers want contextually relevant, personalised online shopping

On September 19th Google announced its latest foray into the world of travel with its new app, Google Trips. What Is It? Google Trips is a personal, dedicated trip planner and travel guide for the hedonistic traveller. You can organise plane tickets and hotel reservations before you leave, read up on destinations with its over 200 city guides and even receive personalised recommendations for your trip based on your Google history. As someone who is

2016 has been a fantastic year for 8 Million Stories in terms of working on some new and exciting client projects. One recent campaign has seen the team working with review app giants Yelp on a number of exciting projects to promote Edinburgh and all it has to offer. Working with Yelp we are aiming to provide a number of insider local tips on anything from the best pizza slice in Edinburgh to a guide

September 2016 will mark the one-year anniversary of Snapchat’s first forays into monetising their platform. When they sold their first sponsored lens to 20th Century Fox to promote the Peanuts movie, I for one watched with keen interest to see how fast their advertising options would grow as targeting younger millennials is a challenge shared by many of our clients. So almost one year on how have things developed? Well I guess slow and steady