8MS The Blog

September 2016 will mark the one-year anniversary of Snapchat’s first forays into monetising their platform. When they sold their first sponsored lens to 20th Century Fox to promote the Peanuts movie, I for one watched with keen interest to see how fast their advertising options would grow as targeting younger millennials is a challenge shared by many of our clients. So almost one year on how have things developed? Well I guess slow and steady

Until July 2016, you had to be lucky enough to be one of the “highly sought users in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas” to be hand-selected by Twitter to have your account verified, giving you a nice little blue tick next to your Twitter handle. As of this week, Twitter is opening the verification process for everyone. All you have to do is fill out

Love it or hate it, the Pokémon phenomenon from the late 90s is back and it’s a trend you need to get on board with if you’re a local business owner and want to cash in. Since launching just a week ago in the states, Pokémon Go, has quite literally taken over the US and now it’s conquering the UK. Don’t believe me? Well let’s take a look at US Google Trends over the past

Recently Search Engine Land reported that Google now uses RankBrain for every search now carried out in the search engine, contrasting with a mere 15% last year. OK so it’s in use in the wild, great, so what?  Well the fact that it’s been suggested as the 3rd most useful search signal is very telling in that we shouldn’t ignore it from an SEO standpoint. We need to understand it, get into Google’s ‘Brain’ to

Have you ever thought how radically our lifestyles have changed – and continue to change – since the introduction of the Internet and various technology inventions? Every week some new technology comes out, becomes fashionable and nobody knows how long it is going to last. Today’s world can be defined as constantly changing. This blog post will focus on how these changes are affecting the way in which we cook in our everyday lives. Today,

At the recent annual Google Performance Summit, the main focus of the event was ads and analytics for a mobile first world. In addition to the announcements made regarding search, Google also announced additional changes and innovations to the Google Display Network.   Responsive Ads Just as text ads are being revamped for a mobile first world, ads on the Google Display Network (GDN) are also getting an upgrade in both appearance and ease of creation.

As a regular booker of flights I was pretty intrigued when KLM launched their Facebook Messenger Bot in March.  However, as it’s an airline I never really fly with it wasn’t until Skyscanner launched their cross airline version end of May that my interest really peaked. I’m a big fan of Facebook Messenger.  I get regularly told I have a poor phone manner, want to scream “it’s not 1998” when people leave me a voicemail