8MS The Blog

The history of the hashtag Originating in the late 1990s on IRC (Internet Relay Chat), the hashtag was commonly referred to as the pound sign and was originally used to categorise items like images, video, messages and other content into groups. This helped users to search for related items with ease. In August 2007, the hashtag was first used on social media by designer Chris Messina to categorise content into groups on Twitter. He tweeted:

AMP pros and cons
11 Nov 2016
Pam Reichhartinger-Lawlor

According to Google, 40% of people click away if a page takes three seconds to load. As such, it comes as no surprise that an open-source coding standard is looking to speed up the web. The open source initiative is called Accelerated Mobile Pages (AMP) and many publishers as well as some e-commerce businesses have started to use this new framework in recent months. Before analysing the impact AMP have on your digital marketing efforts,

Guerrilla Marketing Banner
31 Oct 2016
Rachel Halliday

Recently there has been a terrifying spate of clown sightings sweeping America which have now made their way to the UK. With Halloween just around the corner, people are questioning whether it’s as sinister as it seems or if it’s just a creepy prank which has gotten out of hand. Recent articles suggest that it is just an elaborate guerrilla marketing hoax to promote the upcoming remake of Stephen King’s “It” and in fact, this

Working with review app legends Yelp has several benefits but perhaps the biggest has to be the exclusive Yelp Edinburgh blogger events we get to help organise! Last month, we got to explore the city with some top bloggers to discover all the secret cocktail bars hiding in Edinburgh that you’d never be able to find without the insider scoop. This month, in time for Halloween, we’ve been discovering the grim history of the capital

There are many campaigns that come around year after year to raise awareness of various causes; Stoptober, Movember, Sober for October, Decembeard, Breast Cancer Awareness Month, Dry January etc. But just how strong do these moments remain in terms of targeting and effectiveness for search each year? Many brands, try and tap into these moments if there is a suitable connection with the products or services they offer – but is the effort worth pursuing

Technology is changing the way that we shop. The proliferation of mobile devices has reshaped the consumer journey, fracturing the structured, linear sales funnel of old into countless intent-driven “micro-moments” that have us reaching for our smartphones. We can easily find a piece of information or make a purchase anywhere, at any time, and this has left us expecting much more from brands. Numerous studies have shown that today’s consumers want contextually relevant, personalised online shopping

On September 19th Google announced its latest foray into the world of travel with its new app, Google Trips. What Is It? Google Trips is a personal, dedicated trip planner and travel guide for the hedonistic traveller. You can organise plane tickets and hotel reservations before you leave, read up on destinations with its over 200 city guides and even receive personalised recommendations for your trip based on your Google history. As someone who is