8MS The Blog

This article was originally produced for Figaro Digital Magazine. In my opinion social media still has a long way to go in order to stand out as a marketing channel in its own right. Many big brands and the social platforms themselves are making good in-roads, but the shift towards paid promotion to generate any kind of reach proves that social media needs either an overhaul or a fresh approach. That said, social media isn’t

Moments Marketing & Experiences - 8MS
15 Dec 2015
Simon Heyes

A few hours ago, Tim Peake was launched into space, his planned journey taking him to the International Space Station. He is the first British astronaut for 24 years, and the first official UK astronaut. At around 11:15am, shortly after lift off, there were around 38,000 tweets about the space launch. Then, in the midst of this historic moment, Twitter introduced ‘Moments‘ into their main navigation. This may sound like a simple change, but what

Back in June 2015, Google announced that Chrome will begin pausing many Flash ads by default, in order to improve browsing performance for users. This change began rolling out on September 1, 2015. The good news is that AdWords and DoubleClick have been working hard to ensure that flash ads that have been uploaded will automatically be converted to HTML5, to ensure they continue to display on the Google Display Network (GDN). Similarly, DoubleClick has

Google Customer Match - Header
03 Nov 2015
Rachel Halliday

Google have announced another new feature in AdWords that falls further into Facebook-style targeting – Customer Match. This new tool will enable advertisers to target email lists on Search, Gmail and YouTube, these lists can then be uploaded manually or through the AdWords API. It works by matching the email addresses against Google sign-in emails, with individual addresses being anonymised to ensure the product is “privacy-safe”, as Google stated. Customer Match lets advertisers work off

Google have announced the discontinuation of their Hotel Finder Site and the integration of hotel information into regular search results. This change makes it easier and quicker for travellers seeking accommodation to get all the information they need. Much of this information — such as price, reviews and availability, was already appearing if you Googled, for example, “hotels in Boston” as of earlier this year. However, Google have added further information about hotel amenities, including

Native Gmail Ads Arrive In AdWords For All Advertisers On the same day as unveiling their new logo, Google also announced that native Gmail ads are now available to all advertisers. Google have been testing these ads for a few years, with only a select number of advertisers having access. The ads comprises of two main parts; collapsed and expanded. The native ads are collapsed by default and expand to full-page ads when users click

It wasn’t long ago that many people were claiming the English language was dead. Abbreviated terms such as ‘LOL’ and ‘FOMO’ became widespread, and the nay-sayers believed that laziness would eventually lead to the English dialect being phased out and replaced by ‘text speak’. But TBH, the English language has always evolved, and will continue to evolve. Look at how we, as humans, began to communicate: cave drawings. Yes, we created our own Latin language spin