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At the recent annual Google Performance Summit, the main focus of the event was ads and analytics for a mobile first world. In addition to the announcements made regarding search, Google also announced additional changes and innovations to the Google Display Network.   Responsive Ads Just as text ads are being revamped for a mobile first world, ads on the Google Display Network (GDN) are also getting an upgrade in both appearance and ease of creation.

As a regular booker of flights I was pretty intrigued when KLM launched their Facebook Messenger Bot in March.  However, as it’s an airline I never really fly with it wasn’t until Skyscanner launched their cross airline version end of May that my interest really peaked. I’m a big fan of Facebook Messenger.  I get regularly told I have a poor phone manner, want to scream “it’s not 1998” when people leave me a voicemail

The world is up in arms over the death of gorilla Harambe, who was shot dead to save a toddler who had fallen into his enclosure at Cincinnati Zoo on Saturday 28th June. Is there such a thing as bad press? We investigate the search impact of the events following this event. In the days that followed the tragic incident, social media has exploded with people ranting, paying respect to Harambe, showing support for Cincinnati

There have been many changes over the last year to AdWords and yesterday at the Google Performance Summit, Google highlighted some of the plans for Adwords over the coming. The keynote was about all the moments that we go through in life and how Google will adapt their products accordingly. Changing ads with a focus on mobile first With ads already removed from the right hand side to align the desktop and mobile experience, we

Whatever your opinion of the often outrageous and always unpredictable 2016 United States presidential race, one thing is certain: political campaigning looks significantly different than it did since even the last election, just four years ago. And digital media is shaping that change. Traditionally, votes were won through television ads and newspaper coverage in homes across America. Now, with the reach of traditional media ever-diminishing, candidates have to look to newer, digital mediums to communicate

Google Maps Now Part of Core Google Search Google have announced another change this year – Google Maps now officially falls under the umbrella of the Search Network. This means that Google Maps is no longer a Search Partner, which will alter the way ads are displayed in Google Maps. So depending on your campaign settings there might be a few things changing for you. What are the changes? Going forward, Google will now only

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04 May 2016
Michael Jarrett

Working with bloggers Whether you’re looking to improve your social following, rankings, brand awareness or gain trustworthy and reliable testimonials, working with bloggers can be a cost-effective way of meeting your objective. Bloggers and vloggers have become an integral part of marketing strategies for many brands, both big and small, because they give brands direct access to their target market at a fraction of the cost of traditional marketing methods. Their personal recommendation of your