8MS The Blog

The world is up in arms over the death of gorilla Harambe, who was shot dead to save a toddler who had fallen into his enclosure at Cincinnati Zoo on Saturday 28th June. Is there such a thing as bad press? We investigate the search impact of the events following this event. In the days that followed the tragic incident, social media has exploded with people ranting, paying respect to Harambe, showing support for Cincinnati

There have been many changes over the last year to AdWords and yesterday at the Google Performance Summit, Google highlighted some of the plans for Adwords over the coming. The keynote was about all the moments that we go through in life and how Google will adapt their products accordingly. Changing ads with a focus on mobile first With ads already removed from the right hand side to align the desktop and mobile experience, we

Whatever your opinion of the often outrageous and always unpredictable 2016 United States presidential race, one thing is certain: political campaigning looks significantly different than it did since even the last election, just four years ago. And digital media is shaping that change. Traditionally, votes were won through television ads and newspaper coverage in homes across America. Now, with the reach of traditional media ever-diminishing, candidates have to look to newer, digital mediums to communicate

Google Maps Now Part of Core Google Search Google have announced another change this year – Google Maps now officially falls under the umbrella of the Search Network. This means that Google Maps is no longer a Search Partner, which will alter the way ads are displayed in Google Maps. So depending on your campaign settings there might be a few things changing for you. What are the changes? Going forward, Google will now only

04 May 2016
Michael Jarrett

Working with bloggers Whether you’re looking to improve your social following, rankings, brand awareness or gain trustworthy and reliable testimonials, working with bloggers can be a cost-effective way of meeting your objective. Bloggers and vloggers have become an integral part of marketing strategies for many brands, both big and small, because they give brands direct access to their target market at a fraction of the cost of traditional marketing methods. Their personal recommendation of your

This article was originally produced for Figaro Digital Magazine. In my opinion social media still has a long way to go in order to stand out as a marketing channel in its own right. Many big brands and the social platforms themselves are making good in-roads, but the shift towards paid promotion to generate any kind of reach proves that social media needs either an overhaul or a fresh approach. That said, social media isn’t

Moments Marketing & Experiences - 8MS
15 Dec 2015
Simon Heyes

A few hours ago, Tim Peake was launched into space, his planned journey taking him to the International Space Station. He is the first British astronaut for 24 years, and the first official UK astronaut. At around 11:15am, shortly after lift off, there were around 38,000 tweets about the space launch. Then, in the midst of this historic moment, Twitter introduced ‘Moments‘ into their main navigation. This may sound like a simple change, but what