8MS The Blog

Google Customer Match - Header
03 Nov 2015
Rachel Halliday

Google have announced another new feature in AdWords that falls further into Facebook-style targeting – Customer Match. This new tool will enable advertisers to target email lists on Search, Gmail and YouTube, these lists can then be uploaded manually or through the AdWords API. It works by matching the email addresses against Google sign-in emails, with individual addresses being anonymised to ensure the product is “privacy-safe”, as Google stated. Customer Match lets advertisers work off

Google have announced the discontinuation of their Hotel Finder Site and the integration of hotel information into regular search results. This change makes it easier and quicker for travellers seeking accommodation to get all the information they need. Much of this information — such as price, reviews and availability, was already appearing if you Googled, for example, “hotels in Boston” as of earlier this year. However, Google have added further information about hotel amenities, including

Native Gmail Ads Arrive In AdWords For All Advertisers On the same day as unveiling their new logo, Google also announced that native Gmail ads are now available to all advertisers. Google have been testing these ads for a few years, with only a select number of advertisers having access. The ads comprises of two main parts; collapsed and expanded. The native ads are collapsed by default and expand to full-page ads when users click

It wasn’t long ago that many people were claiming the English language was dead. Abbreviated terms such as ‘LOL’ and ‘FOMO’ became widespread, and the nay-sayers believed that laziness would eventually lead to the English dialect being phased out and replaced by ‘text speak’. But TBH, the English language has always evolved, and will continue to evolve. Look at how we, as humans, began to communicate: cave drawings. Yes, we created our own Latin language spin

At an event in London last month, we had discussions with a number of brands and advertisers about the state of the PPC market. One of the topics of conversation that kept cropping up was the steady rise in CPC figures over the last 12 months. Conversely, in Google’s Q1 2015 earnings report they revealed that the cost-per-click on Google websites had actually dropped by 13%. Facts are facts, but brands know their CPCs, and unfortunately

The UK e-commerce industry has changed dramatically over the last six years. As well as traditional bricks and mortar stores overcoming the recession in 2008/2009, the same period saw an introduction of a swathe of pure online retailers, which sparked a rise in the volume of online purchases. Fast forward to 2015, and ecommerce in the UK is booming. Sales continue to increase for brands such as ASOS, Missguided and Farfetch, showing there is no

Whilst Google’s ‘mobilegeddon’ algorithm update grabbed most of the headlines at the end of April, it’s Facebook’s News Feed update that has sent ripples through organic page reach. Facebook’s organic reach is already in decline, with more brands having to turn to paid advertising options to push their content to a greater number of their target audience. Facebook’s latest update – first announced in late November – focuses on changes to the News Feed. Essentially,