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At an event in London last month, we had discussions with a number of brands and advertisers about the state of the PPC market. One of the topics of conversation that kept cropping up was the steady rise in CPC figures over the last 12 months. Conversely, in Google’s Q1 2015 earnings report they revealed that the cost-per-click on Google websites had actually dropped by 13%. Facts are facts, but brands know their CPCs, and unfortunately

The UK e-commerce industry has changed dramatically over the last six years. As well as traditional bricks and mortar stores overcoming the recession in 2008/2009, the same period saw an introduction of a swathe of pure online retailers, which sparked a rise in the volume of online purchases. Fast forward to 2015, and ecommerce in the UK is booming. Sales continue to increase for brands such as ASOS, Missguided and Farfetch, showing there is no

Whilst Google’s ‘mobilegeddon’ algorithm update grabbed most of the headlines at the end of April, it’s Facebook’s News Feed update that has sent ripples through organic page reach. Facebook’s organic reach is already in decline, with more brands having to turn to paid advertising options to push their content to a greater number of their target audience. Facebook’s latest update – first announced in late November – focuses on changes to the News Feed. Essentially,

Google announced yesterday a raft of new innovations, including new ad formats, new data driven solutions and automatic ad resizing. Jerry Dischler, VP of Product Management, provided the update during the Adwords livestream of 2015. The video at the bottom of this post covers the update in full, but it is 44 minutes long, so as a summary, here’s what Google announced: Mobile Searches Google announced that mobile searches have now officially taken over desktop search queries

It’s been quite the week for the 8MS team. First of all we picked up a major luxury travel client. Then we were interviewed about the Google mobile update by Reuters. And to cap off a great week, we walked away with two prestigious awards at the Performance Marketing Awards in London. Best Organic Search Campaign We put on our best dresses and tuxedos and headed to the Grosvenor House Hotel on Park Lane in London for

8MS Shortlisted For Three Digital Awards
08 Apr 2015
Robin Richmond

We’ve been working hard here at 8MS. Ever since our inception back in early 2013, we’ve been striving to provide award-winning, successful digital campaigns for all of our clients. From strategy setting and content creation, through to video optimisation and community management, we’ve been undertaking a range of amazing campaigns. If working with Universal Music on the Sam Smith interactive timeline wasn’t enough, we can now reveal we’ve been shortlisted for not one, not two,

Mobile has always been high on Google’s priority list. Ever since Eric Schmidt introduced a ‘mobile-first’ mantra back in 2010, Google have preached about the importance of mobile. Many companies sat up and listened. Others waved away chants of “this is the year of mobile!” and did nothing. Others began ensuring their mobile websites were future-proofed, and began rolling out responsive design in order to ensure their websites responded to iOS and Android browsers. Dubbed