8MS The Blog

Whilst Google’s ‘mobilegeddon’ algorithm update grabbed most of the headlines at the end of April, it’s Facebook’s News Feed update that has sent ripples through organic page reach. Facebook’s organic reach is already in decline, with more brands having to turn to paid advertising options to push their content to a greater number of their target audience. Facebook’s latest update – first announced in late November – focuses on changes to the News Feed. Essentially,

Google announced yesterday a raft of new innovations, including new ad formats, new data driven solutions and automatic ad resizing. Jerry Dischler, VP of Product Management, provided the update during the Adwords livestream of 2015. The video at the bottom of this post covers the update in full, but it is 44 minutes long, so as a summary, here’s what Google announced: Mobile Searches Google announced that mobile searches have now officially taken over desktop search queries

It’s been quite the week for the 8MS team. First of all we picked up a major luxury travel client. Then we were interviewed about the Google mobile update by Reuters. And to cap off a great week, we walked away with two prestigious awards at the Performance Marketing Awards in London. Best Organic Search Campaign We put on our best dresses and tuxedos and headed to the Grosvenor House Hotel on Park Lane in London for

8MS Shortlisted For Three Digital Awards
08 Apr 2015
Robin Richmond

We’ve been working hard here at 8MS. Ever since our inception back in early 2013, we’ve been striving to provide award-winning, successful digital campaigns for all of our clients. From strategy setting and content creation, through to video optimisation and community management, we’ve been undertaking a range of amazing campaigns. If working with Universal Music on the Sam Smith interactive timeline wasn’t enough, we can now reveal we’ve been shortlisted for not one, not two,

Mobile has always been high on Google’s priority list. Ever since Eric Schmidt introduced a ‘mobile-first’ mantra back in 2010, Google have preached about the importance of mobile. Many companies sat up and listened. Others waved away chants of “this is the year of mobile!” and did nothing. Others began ensuring their mobile websites were future-proofed, and began rolling out responsive design in order to ensure their websites responded to iOS and Android browsers. Dubbed

Google are forever testing and releasing new features in their SERPs, with a view to keeping searchers on their property as long as possible. There are simple features such as their currency converter or you can do basic calculations straight in the results. The Google Knowledge Graph has historically been quite prominent in this area for travel queries for example, taking over more of the on-screen real estate which was traditionally dominated by sponsored ads

You often read articles that say ‘Millennials are lazy‘ and want stuff for nothing. Then you read another article saying Millennials understand the business world a lot more than we did when we were their age, and they are ready to graft and put a marker down for the efforts of their age group. Regardless of which notion you believe, one thing is for sure – brands are taking Millennial marketing very seriously indeed. To