White Papers and Downloads

White Papers and Downloads

Moment Marketing Whitepaper

Moment Marketing Whitepaper

Appearing in front of a potential customer as if by magic has always been the holy grail for marketers. By being there at the exact moment a customer needs you, companies not only increase the likelihood of conversion and brand awareness but can also reap the benefits of word-of-mouth.

Consumers are more connected than every before, and they are leading the change when it comes to the shopping experience between online and the high street. Retailers are beginning to realise that online and offline should not be separate experiences – they should be the same, regardless of device, channel or location.

The central challenge of any form of content marketing is, of course, in figuring out just how to engage audiences with the right message, delivered at the right time and through the right channel. Within this whitepaper we will explore ways in which brands can develop a fantastic moment marketing strategy that links with your wider marketing efforts and delivers a clear return on investment.

Moment Marketing Whitepaper

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Content Monetisation Survival Guide

The content marketing landscape can often be a minefield to navigate. All too often we see content created that is poorly integrated, doesn’t engage users, doesn’t solve a business problem, and ultimately doesn’t provide a return.

To help you maximise engagement and revenue from content, we have created the Content Monetisation Survival Guide, a small booklet filled with tips and suggestions to help you make the most of your content marketing efforts.

The Content Monetisation Guide is free to download – simply enter your details into the form to the below.

Content Monetisation Survival Guide

Survival Guide

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Combining Offline & Online Whitepaper

Combining Offline & Online Whitepaper

With between 10 – 15% of total UK sales now taking place online, many retailers are putting plans in place to embrace a multi-channel, multi-device strategy.

Consumers are more connected than every before, and they are leading the change when it comes to the shopping experience between online and the high street. Retailers are beginning to realise that online and offline should not be separate experiences – they should be the same, regardless of device, channel or location.

We have compiled a white paper which looks at the impacts on offline and online retailing in Great Britain, current online retail trends, and the impact of Social Media, mobile and technology usage. The white paper also looks into the potential future of UK retailing, with a focus on a consistent customer experience, both online and offline, but also across multiple channels and devices.

Can pure online players such as Amazon and Play.com compete without a physical store? Or will multi-channel retailers such as John Lewis pick up more sales through a ‘bricks and clicks’ approach? By 2017, Amazon is predicted to own 26% of the entire ecommerce market globally. With more stores closing on the high street, is online retailing the answer?

The white paper is free to download – simply enter your details into the form to the below.

Combining Offline & Online Whitepaper

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Where to find the 8MS team in Edinburgh and London

15 Queen Street, Edinburgh, EH2 1JE +44 (0)131 202 0360
1 Primrose Street, London, EC2A 2EX+44 (0)208 004 0356


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