11 Mar 2019
Diana Skof

As marketers, we have to ask ourselves: Is it worth investing all of a campaign’s budget into one hero piece of content that generates media attention? Or, using a sport analogy, is it worth investing in one player without thinking about the rest of the team? To create a good overall performance and keep the fans happy, Google suggests using the Hero, Hub, Help Model. Its goal is to strengthen a brand through storytelling that

In a world of fulltime jobs and overtime, online shopping has become the main way to purchase products and let people spend their hard-earned money. Now it’s the merchants’ job to display their products on Google as lovingly as they would in their own shop windows. When customers look for products on Search or Google Images, they currently find rich snippets which include product description, ratings and price to help them choose a product that’s

With Google announcing in recent years that page speed is a key factor in the rankings of search results, there has been more emphasis than ever before on optimising website performance. There are several online tools that can be utilised to give your website the desired performance boost; each with different costings and capabilities. Here, we will look at GTMetrix and how it can help your business. So, what is GTMetrix? Well, it is a website

07 Feb 2019
Kirsty MacLauchlan

Open compositions & Asymmetrical Design At the moment, the most common and popularly used web design trend is open composition. For many years, designers have been using boxes and frames encasing elements in a strict order, being symmetric with text and having images all visible and accounted for. In 2019, designers are to embrace more open compositions, where the user will feel like there’s an entire world off the page. Gaining popularity is using open-styled,

It’s been quite the week for the 8MS team. First of all we picked up a major luxury travel client. Then we were interviewed about the Google mobile update by Reuters. And to cap off a great week, we walked away with two prestigious awards at the Performance Marketing Awards in London. Best Organic Search Campaign We put on our best dresses and tuxedos and headed to the Grosvenor House Hotel on Park Lane in London for

8MS Shortlisted For Three Digital Awards
08 Apr 2015
Robin Richmond

We’ve been working hard here at 8MS. Ever since our inception back in early 2013, we’ve been striving to provide award-winning, successful digital campaigns for all of our clients. From strategy setting and content creation, through to video optimisation and community management, we’ve been undertaking a range of amazing campaigns. If working with Universal Music on the Sam Smith interactive timeline wasn’t enough, we can now reveal we’ve been shortlisted for not one, not two,

8MS At The Finish Line, Pentlands Push 2013
26 Sep 2013
Simon Heyes

Last Saturday the 8MS team embarked on their first team charity hike – a 25 mile course across the Pentlands, a set of beautiful hills to the South of Edinburgh. Saturday marked only the second Great Pentlands Push, all in aid of St. Columba’s Hospice, who have been caring for patients in Edinburgh and the Lothians with cancer and other terminal illnesses since 1977. Some of the team had been training to complete the 25 mile