Brand identity is arguably one of the most crucial components to a brand. Think Airbnb, McDonald’s, Coca Cola or Lush, one thing these brands all have in common? A strong brand identity. In life, first impressions mean everything. When it comes to brands, customers will judge you in less than a second – this means you need to pull them in as soon as they set eyes on your website, social media or advertising campaigns.
Welcome to the series “How to create valuable content for your audience”. The purpose of this series is to give you a foundation of how to create valuable content for your audience to host on your website or social channels. Part 1: Understand your audience and what they want The first step to creating better content for your audience is to understand what your audience wants from you and how they perceive you. In this
July of this year marks the 9th year anniversary since Google bought the software company ITA who had built the reservation systems for the likes of Orbitz and Hotwire. This acquisition was at the heart of their move into the flights market, and Google launched Google Flights in September 2011. At the time this was huge news in the travel industry with a large amount of speculation that they were going to shake-up the market
As marketers, we have to ask ourselves: Is it worth investing all of a campaign’s budget into one hero piece of content that generates media attention? Or, using a sport analogy, is it worth investing in one player without thinking about the rest of the team? To create a good overall performance and keep the fans happy, Google suggests using the Hero, Hub, Help Model. Its goal is to strengthen a brand through storytelling that
In a world of fulltime jobs and overtime, online shopping has become the main way to purchase products and let people spend their hard-earned money. Now it’s the merchants’ job to display their products on Google as lovingly as they would in their own shop windows. When customers look for products on Search or Google Images, they currently find rich snippets which include product description, ratings and price to help them choose a product that’s