Welcome to the series “How to create valuable content for your audience”. The purpose of this series is to give you a foundation of how to create valuable content for your audience to host on your website or social channels. Part 1: Understand your audience and what they want The first step to creating better content for your audience is to understand what your audience wants from you and how they perceive you.  In this

07 Apr 2019
Robin Richmond

Digital marketing within FMCG has its own unique challenges. While not as saturated as the hugely competitive travel or finance verticals, it can be challenging to find a digital strategy that works well for your brand in the FMCG space and to get a full understanding of what success looks like. Over the past five years 8 Million Stories have been fortunate to work with several excellent marketeers across a range of FMCG brands and

In a world of fulltime jobs and overtime, online shopping has become the main way to purchase products and let people spend their hard-earned money. Now it’s the merchants’ job to display their products on Google as lovingly as they would in their own shop windows. When customers look for products on Search or Google Images, they currently find rich snippets which include product description, ratings and price to help them choose a product that’s

With Google announcing in recent years that page speed is a key factor in the rankings of search results, there has been more emphasis than ever before on optimising website performance. There are several online tools that can be utilised to give your website the desired performance boost; each with different costings and capabilities. Here, we will look at GTMetrix and how it can help your business. So, what is GTMetrix? Well, it is a website

Smartphones and tablets are transforming not only customers’ buying behaviour but also their levels of satisfaction and expectations. Today, for brands to be able to satisfy consumer needs they have to be fast, personal, and helpful at the same time, all the time, everywhere. In other words, they have to provide a ubiquitous customer experience. Here are 3 tips for delivering a successful ubiquitous experience: Merge offline and online customer interactions Have you ever walked into

If you haven’t already thought about planning for the upcoming General Data Protection Regulation (GDPR) changes, you need to act sooner rather than later. This post acts as a guide of what is covered in the GDPR changes, but for more information and guidance, please visit the Information Commissioner’s Office (ICO) website, and the area on ‘Preparing for data protection reform’. WHAT IS THE GDPR? The EU GDPR is the most important change in data

Data should underpin your digital marketing strategy. But as the digital marketplace changes, and consumers begin using new technologies, it’s often difficult to make sense of the data at hand, especially when a consumer journey is made up of multiple sites, platforms and devices. For those who have been in the digital industry for ten years or more, you may remember Atlas as being the original PPC bid management tool of choice for many brands.