The ‘top of the funnel’ stuff. That’s what most sales and product team think of the B2B marketing manager’s efforts. It’s the ‘always-on’, ‘brand recognition’ type-stuff. However, as procurement processes and buying experiences increasingly start and progress online, it is remiss of B2B businesses to think of content marketing & digital advertising in these terms, however difficult it may be to allocate a direct data point back to the sale or lead. The people that

07 Apr 2019
Robin Richmond

Digital marketing within FMCG has its own unique challenges. While not as saturated as the hugely competitive travel or finance verticals, it can be challenging to find a digital strategy that works well for your brand in the FMCG space and to get a full understanding of what success looks like. Over the past five years 8 Million Stories have been fortunate to work with several excellent marketeers across a range of FMCG brands and

In a world of fulltime jobs and overtime, online shopping has become the main way to purchase products and let people spend their hard-earned money. Now it’s the merchants’ job to display their products on Google as lovingly as they would in their own shop windows. When customers look for products on Search or Google Images, they currently find rich snippets which include product description, ratings and price to help them choose a product that’s

blogger-outreach-guide-header
04 May 2016
Michael Jarrett

Working with bloggers Whether you’re looking to improve your social following, rankings, brand awareness or gain trustworthy and reliable testimonials, working with bloggers can be a cost-effective way of meeting your objective. Bloggers and vloggers have become an integral part of marketing strategies for many brands, both big and small, because they give brands direct access to their target market at a fraction of the cost of traditional marketing methods. Their personal recommendation of your

This article was originally produced for Figaro Digital Magazine. In my opinion social media still has a long way to go in order to stand out as a marketing channel in its own right. Many big brands and the social platforms themselves are making good in-roads, but the shift towards paid promotion to generate any kind of reach proves that social media needs either an overhaul or a fresh approach. That said, social media isn’t

Mobile has always been high on Google’s priority list. Ever since Eric Schmidt introduced a ‘mobile-first’ mantra back in 2010, Google have preached about the importance of mobile. Many companies sat up and listened. Others waved away chants of “this is the year of mobile!” and did nothing. Others began ensuring their mobile websites were future-proofed, and began rolling out responsive design in order to ensure their websites responded to iOS and Android browsers. Dubbed

UK Christmas TV Adverts 2014
12 Jan 2015
Robin Richmond

For several years, the half time break at the NFL’s Superbowl has seen a substantial amount of public interest in terms of the commercials shown. Brands such as Audi, Pepsi and Universal Pictures have all battled it out for the public’s attention, spending huge sums on elaborate adverts. In the UK we don’t really have a directly comparable event, but the Christmas advertising campaigns of major retailers have sparked a huge amount of interest in