Brand identity is arguably one of the most crucial components to a brand. Think Airbnb, McDonald’s, Coca Cola or Lush, one thing these brands all have in common? A strong brand identity. In life, first impressions mean everything. When it comes to brands, customers will judge you in less than a second – this means you need to pull them in as soon as they set eyes on your website, social media or advertising campaigns.

Welcome to the series “How to create valuable content for your audience”. The purpose of this series is to give you a foundation of how to create valuable content for your audience to host on your website or social channels. Part 1: Understand your audience and what they want The first step to creating better content for your audience is to understand what your audience wants from you and how they perceive you.  In this

The ‘top of the funnel’ stuff. That’s what most sales and product team think of the B2B marketing manager’s efforts. It’s the ‘always-on’, ‘brand recognition’ type-stuff. However, as procurement processes and buying experiences increasingly start and progress online, it is remiss of B2B businesses to think of content marketing & digital advertising in these terms, however difficult it may be to allocate a direct data point back to the sale or lead. The people that

07 Apr 2019
Robin Richmond

Digital marketing within FMCG has its own unique challenges. While not as saturated as the hugely competitive travel or finance verticals, it can be challenging to find a digital strategy that works well for your brand in the FMCG space and to get a full understanding of what success looks like. Over the past five years 8 Million Stories have been fortunate to work with several excellent marketeers across a range of FMCG brands and

In a world of fulltime jobs and overtime, online shopping has become the main way to purchase products and let people spend their hard-earned money. Now it’s the merchants’ job to display their products on Google as lovingly as they would in their own shop windows. When customers look for products on Search or Google Images, they currently find rich snippets which include product description, ratings and price to help them choose a product that’s

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04 May 2016
Michael Jarrett

Working with bloggers Whether you’re looking to improve your social following, rankings, brand awareness or gain trustworthy and reliable testimonials, working with bloggers can be a cost-effective way of meeting your objective. Bloggers and vloggers have become an integral part of marketing strategies for many brands, both big and small, because they give brands direct access to their target market at a fraction of the cost of traditional marketing methods. Their personal recommendation of your

This article was originally produced for Figaro Digital Magazine. In my opinion social media still has a long way to go in order to stand out as a marketing channel in its own right. Many big brands and the social platforms themselves are making good in-roads, but the shift towards paid promotion to generate any kind of reach proves that social media needs either an overhaul or a fresh approach. That said, social media isn’t