Brand identity is arguably one of the most crucial components to a brand. Think Airbnb, McDonald’s, Coca Cola or Lush, one thing these brands all have in common? A strong brand identity. In life, first impressions mean everything. When it comes to brands, customers will judge you in less than a second – this means you need to pull them in as soon as they set eyes on your website, social media or advertising campaigns.
Welcome to the series “How to create valuable content for your audience”. The purpose of this series is to give you a foundation of how to create valuable content for your audience to host on your website or social channels. Part 1: Understand your audience and what they want The first step to creating better content for your audience is to understand what your audience wants from you and how they perceive you. In this
As marketers, we have to ask ourselves: Is it worth investing all of a campaign’s budget into one hero piece of content that generates media attention? Or, using a sport analogy, is it worth investing in one player without thinking about the rest of the team? To create a good overall performance and keep the fans happy, Google suggests using the Hero, Hub, Help Model. Its goal is to strengthen a brand through storytelling that
On June 8th, 2017, the United Kingdom will once again be asked to vote in a General Election, two years after the last election. With Theresa May announcing her intentions to hold a snap election, the battle lines have been drawn for this year’s UK political showdown. Digital Politics Last year saw Donald Trump and Hillary Clinton battle it out for the US Presidency and with it came the deluge of talk show analysis, debates
You have most likely arrived here on this page as you are looking for content marketing ideas for your company or website. Content ideation is indeed an important factor in the content marketing process. After all, isn’t content marketing all about great content ideas? I beg to differ, and here’s why. Content marketing ideas do play an important part in effective content marketing. However, it’s all about the overarching strategy that is wrapped around the