Brand identity is arguably one of the most crucial components to a brand. Think Airbnb, McDonald’s, Coca Cola or Lush, one thing these brands all have in common? A strong brand identity. In life, first impressions mean everything. When it comes to brands, customers will judge you in less than a second – this means you need to pull them in as soon as they set eyes on your website, social media or advertising campaigns.
Open compositions & Asymmetrical Design At the moment, the most common and popularly used web design trend is open composition. For many years, designers have been using boxes and frames encasing elements in a strict order, being symmetric with text and having images all visible and accounted for. In 2019, designers are to embrace more open compositions, where the user will feel like there’s an entire world off the page. Gaining popularity is using open-styled,
Recently there has been a terrifying spate of clown sightings sweeping America which have now made their way to the UK. With Halloween just around the corner, people are questioning whether it’s as sinister as it seems or if it’s just a creepy prank which has gotten out of hand. Recent articles suggest that it is just an elaborate guerrilla marketing hoax to promote the upcoming remake of Stephen King’s “It” and in fact, this
It’s that time of year again. When digital marketers get to ogle the creativity of the big ad agencies, taking ideas, tips and learnings from the Festival Of Creativity back to their office to try and weave the applicable ideas into client campaigns. Cannes Lions 2014 drew to a close last week, and as we look back through the mirage of creative content thrown at us, one themed seem to ring around the festival more
On so many occasions we’ve seen brands, digital agencies and creative agencies missing a trick by not connecting the content they create back to their core digital strategy. Brands usually have a roster of clients who work with an in-house team. So often, communication between those agencies and in-house teams is disconnected, which means the content doesn’t reach it’s maximum potential, and doesn’t provide an optimum ROI. We start many client projects with an asset