In a world of fulltime jobs and overtime, online shopping has become the main way to purchase products and let people spend their hard-earned money. Now it’s the merchants’ job to display their products on Google as lovingly as they would in their own shop windows. When customers look for products on Search or Google Images, they currently find rich snippets which include product description, ratings and price to help them choose a product that’s

After a successful roll out in the US last year, Instagram has finally launched shopping on Instagram for UK business profiles. After a testing period with 20 top UK businesses, including Marks & Spencer and Topshop, the new feature is now available to all business profiles who sell products (not services). The roll out of this new shopping experience also applies to businesses in France, Italy, Germany, Australia, Brazil, Canada and Spain. Talking about the

It’s that time of year again: where shoppers go crazy both in-store and online for the best deals of the year. But what should retailers do to prepare for the onslaught of online checkouts? The e-commerce landscape moves very quickly during these days. Preparation is key but the ability to be nimble and adapt your tactics quickly will bring the best results. Although a US idea, Black Friday was introduced to the UK by Amazon

The UK e-commerce industry has changed dramatically over the last six years. As well as traditional bricks and mortar stores overcoming the recession in 2008/2009, the same period saw an introduction of a swathe of pure online retailers, which sparked a rise in the volume of online purchases. Fast forward to 2015, and ecommerce in the UK is booming. Sales continue to increase for brands such as ASOS, Missguided and Farfetch, showing there is no

You didn’t hear it from me, but there’s a new(ish) social media platform in town, and it’s carving open the ‘social media doesn’t drive revenue‘ conundrum. Polyvore – a new way to discover and shop for things you love – is starting to become the new darling of social media, especially for retailers. Unlike Pinterest, which is based on single images, Polyvore users can curate content to create fashion ‘sets’. bringing together makeup, clothes, shoes,

Batten down the hatches. It’s a little over one month until Christmas, and it’s time to make those final last touches to your digital marketing campaigns. Your online sales are probably picking up nicely, but how do you know you’re ready for the final four week push? We’ve put together a list of hints and tips to make sure your SEO, Paid Search and Social Media strategies are all set for the 2013 festive season. Many