Google has announced a new update to Google Ads in which they are changing the meaning of exact match keywords and their close variants. Whilst the match type already matches keywords to close variants, this change will begin to include variations that share the same meaning, implied words and paraphrases instead of only the specific words. Google will use machine-based learning to match your current exact match keywords to additional search queries. How these changes
What You Need to Know In August 2017, Google quietly launched Questions and Answers. It was initially rolled out only to users of the Google Maps app for Android, before a wider release to all desktop users in December. The feature allows local business owners and the public to answer consumer questions on Google Maps, adding another layer of data to Google’s local knowledge panel. Questions and Answers is a useful tool that gives businesses
Almost one year ago, Google CEO Sundar Pichai announced in a keynote speech that 20% of all queries on its mobile app are voice searches. One year on and this increasing trend doesn’t show any signs of letting up. Voice search has evolved over the years to not only be a tool to find out quirky or interesting facts, it has become a medium to perform actions for us, recommend restaurants and tell us jokes.
Last year, Google introduced a nice little feature called ‘popular times’ that indicated when a business was expected to be at its busiest. Appearing alongside the opening hours within Knowledge Graph, it allows people to plan their visit to avoid peak times and shows them how long people tend to stay. The available data on any given hour within the ‘popular times’ graph is based on the typical peak popularity for the business week on
On September 19th Google announced its latest foray into the world of travel with its new app, Google Trips. What Is It? Google Trips is a personal, dedicated trip planner and travel guide for the hedonistic traveller. You can organise plane tickets and hotel reservations before you leave, read up on destinations with its over 200 city guides and even receive personalised recommendations for your trip based on your Google history. As someone who is
Recently Search Engine Land reported that Google now uses RankBrain for every search now carried out in the search engine, contrasting with a mere 15% last year. OK so it’s in use in the wild, great, so what? Well the fact that it’s been suggested as the 3rd most useful search signal is very telling in that we shouldn’t ignore it from an SEO standpoint. We need to understand it, get into Google’s ‘Brain’ to