Marketers who seek to improve their brands’ Instagram presence or simply want to step up their game on their private account should take note: Follow these rules and see your fans grow! #yourwelcome A thought-through hashtag strategy is the basis of every brand’s success on Instagram, one of the world’s largest social media platform and a marketer’s paradise. These tags can help grow your audience, boost engagement as well as increase your posts reach with precise

The history of the hashtag Originating in the late 1990s on IRC (Internet Relay Chat), the hashtag was commonly referred to as the pound sign and was originally used to categorise items like images, video, messages and other content into groups. This helped users to search for related items with ease. In August 2007, the hashtag was first used on social media by designer Chris Messina to categorise content into groups on Twitter. He tweeted: