Brand identity is arguably one of the most crucial components to a brand. Think Airbnb, McDonald’s, Coca Cola or Lush, one thing these brands all have in common? A strong brand identity. In life, first impressions mean everything. When it comes to brands, customers will judge you in less than a second – this means you need to pull them in as soon as they set eyes on your website, social media or advertising campaigns.

World Cup 2018 Marketing Ideas
19 Jun 2018
Henrike Overbeck

It’s been just under a week since the FIFA World Cup in Russia has started, which according to GlobalWebIndex is watched by 47%, thus almost half of the world’s online population. And as football World Cups are regarded as the most watched sports events, the promising marketing possibilities arising from this huge audience are the reason why this year’s tournament is partly responsible for global spend on advertising forecasted to grow by 5.2% to $535bn

Linkedin Advertising
26 Apr 2018
Graeme Orr

With over 500 million users worldwide, many of whom help to drive important business decisions, it is no surprise that LinkedIn ads are an attractive proposition for businesses looking to promote their product or services. However, two main criticisms are often voiced when discussing the platform with fellow advertisers with many believing it is too expensive while others complain that it just doesn’t work. Normally, these criticisms come from those who don’t have the right

It’s that time of year again: where shoppers go crazy both in-store and online for the best deals of the year. But what should retailers do to prepare for the onslaught of online checkouts? The e-commerce landscape moves very quickly during these days. Preparation is key but the ability to be nimble and adapt your tactics quickly will bring the best results. Although a US idea, Black Friday was introduced to the UK by Amazon

Facebook Dynamic Ads Get a Makeover
27 Jan 2017
Rachel Halliday

The social media giant announced they would be expanding dynamic ads so advertisers can now target not only users who have already engaged with their website or app, but also target potential customers based on their interests and intent rather than just specific products they’ve browsed. Director of Product Marketing at Facebook, Maz Sharafi, said the new targeting option allows advertisers to retarget users who have been searching, for example, red dresses across multiple retailers’

There have been many changes over the last year to AdWords and yesterday at the Google Performance Summit, Google highlighted some of the plans for Adwords over the coming. The keynote was about all the moments that we go through in life and how Google will adapt their products accordingly. Changing ads with a focus on mobile first With ads already removed from the right hand side to align the desktop and mobile experience, we

Whatever your opinion of the often outrageous and always unpredictable 2016 United States presidential race, one thing is certain: political campaigning looks significantly different than it did since even the last election, just four years ago. And digital media is shaping that change. Traditionally, votes were won through television ads and newspaper coverage in homes across America. Now, with the reach of traditional media ever-diminishing, candidates have to look to newer, digital mediums to communicate