The search engine results pages are constantly evolving. Gone are the days of simple paid and organic results; now there is a myriad of options awaiting us once we hit search. From featured snippets to knowledge graphs, related questions to local results, we’ve never had more information right at our fingertips. However, this means competition has never been fiercer to earn those coveted clicks. Google always wants to provide the best user experience possible, but
Welcome to the series “How to create valuable content for your audience”. The purpose of this series is to give you a foundation of how to create valuable content for your audience to host on your website or social channels. Part 1: Understand your audience and what they want The first step to creating better content for your audience is to understand what your audience wants from you and how they perceive you. In this
SVG is becoming more and more popular in the digital world. With such a dramatic increase in usage, there are many driving factors that are causing designers and developers alike to start using SVG. SVG stands for Scalable Vector Graphic and is an XML language and format. SVG is normally used in web design for images and animations. From a technical point of view, SVGs are created by plotting a list of coordinates on an
If you’ve been keeping in touch with recent current affairs it’s likely you’ve come across the phrase ‘Fake News’. Whereas it is clear that fake news has the potential to impact reputations and livelihoods, what hasn’t been confirmed is whether it has the potential to penalise or harm your SEO efforts. Could Google slam your site if it is found to contain fake news, or even be linked to/from fake news? What is fake news?
Almost one year ago, Google CEO Sundar Pichai announced in a keynote speech that 20% of all queries on its mobile app are voice searches. One year on and this increasing trend doesn’t show any signs of letting up. Voice search has evolved over the years to not only be a tool to find out quirky or interesting facts, it has become a medium to perform actions for us, recommend restaurants and tell us jokes.