SVG is becoming more and more popular in the digital world. With such a dramatic increase in usage, there are many driving factors that are causing designers and developers alike to start using SVG. SVG stands for Scalable Vector Graphic and is an XML language and format. SVG is normally used in web design for images and animations. From a technical point of view, SVGs are created by plotting a list of coordinates on an

fake news header
25 Jul 2017
Sandy Halliday

If you’ve been keeping in touch with recent current affairs it’s likely you’ve come across the phrase ‘Fake News’. Whereas it is clear that fake news has the potential to impact reputations and livelihoods, what hasn’t been confirmed is whether it has the potential to penalise or harm your SEO efforts. Could Google slam your site if it is found to contain fake news, or even be linked to/from fake news? What is fake news?

Almost one year ago, Google CEO Sundar Pichai announced in a keynote speech that 20% of all queries on its mobile app are voice searches. One year on and this increasing trend doesn’t show any signs of letting up. Voice search has evolved over the years to not only be a tool to find out quirky or interesting facts, it has become a medium to perform actions for us, recommend restaurants and tell us jokes.

22 Dec 2016
Sandy Halliday

It seems that every year for the past 3 years has been coined ‘the year of mobile’ for organic search. For 2017 this has become even more poignant with Google’s announcement that it will be creating a dedicated mobile index, to be rolled out over the first few months of 2017. More importantly, this index will become the primary index Google uses to rank sites in search. It appears that 2017 really is shaping up

Last year, Google introduced a nice little feature called ‘popular times’ that indicated when a business was expected to be at its busiest. Appearing alongside the opening hours within Knowledge Graph, it allows people to plan their visit to avoid peak times and shows them how long people tend to stay. The available data on any given hour within the ‘popular times’ graph is based on the typical peak popularity for the business week on

AMP pros and cons
11 Nov 2016
Pam Reichhartinger-Lawlor

According to Google, 40% of people click away if a page takes three seconds to load. As such, it comes as no surprise that an open-source coding standard is looking to speed up the web. The open source initiative is called Accelerated Mobile Pages (AMP) and many publishers as well as some e-commerce businesses have started to use this new framework in recent months. Before analysing the impact AMP have on your digital marketing efforts,

There are many campaigns that come around year after year to raise awareness of various causes; Stoptober, Movember, Sober for October, Decembeard, Breast Cancer Awareness Month, Dry January etc. But just how strong do these moments remain in terms of targeting and effectiveness for search each year? Many brands, try and tap into these moments if there is a suitable connection with the products or services they offer – but is the effort worth pursuing