15 Jan 2019
Alana Reid

2018 was a big year for social media, from Facebook’s Cambridge Analytica scandal to the closure of Google +. Technology is continuing to grow at a rapid pace, meaning social media is constantly changing. Considering this, it leaves us curious… wondering what technology and social media will bring in 2019. Here, we take a look at what we expect to see this year from the biggest platforms technology has to offer. Voice messages Towards the

I know what you’re thinking. Why on Earth would I want to sign up to another social network. Twitter just doesn’t really do it for me, Facebook is filled with stupid videos and brand posts I have no interest in, and Instagram is flooded with bots, fake profiles and overly-pristine images. If you think that, then the answer is right in front of you. Vero uses the tagline True Social, and it sticks to its

Twitter users are a funny bunch. British Twitter users are even funnier, creating witty, sarcastic retorts to any social media change. In the last week, Twitter announced that is was increasing its character limit, from 140 characters to 280. Double the amount of characters, and double the amount of fun. Except the change has been met with mixed reactions, with many asking why other platforms were not prioritised above the character change. Here are the

At first glance, that headline sounds pretty unrealistic, doesn’t it? How could Facebook ads sway the majority of Americans and Brits to do the unthinkable and vote for Trump and Brexit respectively? But it happened. And now the information that is unravelling makes for scary, but unsurprising reading. FACEBOOK USERS & REACH Let’s start at the very top. Facebook says that it has over 2 billion active users. In the middle of 2016, that figure

I’ve had a bee in my bonnet about automated Instagram bots for about a year now. The issue bubbled to the surface when Hootsuite published this post about why Instagram bots were a bad thing. Since then, I’ve watched many influencers sign up to automated bot software platforms and grow their following through the roof. Even brands have asked us to look into automated bots over the last 18-months. Then a few weeks ago this

Building a large social community of engaged followers takes a brand months or even years of hard work. You need to create a continuous stream of entertaining content that resonates well with your audience. One of the best tried and tested ways to quickly reach new customers and build your social following is to run competitions. Social competitions are free to run (minus the prize cost), low commitment and can help you establish brand awareness.

I have a feeling 2017 will be a revolutionary year for influencers and brands. Through trial and error, an increasing number of brands have learned about the importance of influencer marketing, and the type of influencer and costs that make outreach campaigns work for them and their products and services. Although influencer marketing is still in it’s infancy, the return on advertising spend from influencer collaborations is beginning to make an impact on marketing and