The ‘top of the funnel’ stuff. That’s what most sales and product team think of the B2B marketing manager’s efforts. It’s the ‘always-on’, ‘brand recognition’ type-stuff. However, as procurement processes and buying experiences increasingly start and progress online, it is remiss of B2B businesses to think of content marketing & digital advertising in these terms, however difficult it may be to allocate a direct data point back to the sale or lead. The people that

15 Jan 2019
Alana Reid

2018 was a big year for social media, from Facebook’s Cambridge Analytica scandal to the closure of Google +. Technology is continuing to grow at a rapid pace, meaning social media is constantly changing. Considering this, it leaves us curious… wondering what technology and social media will bring in 2019. Here, we take a look at what we expect to see this year from the biggest platforms technology has to offer. Voice messages Towards the

Twitter users are a funny bunch. British Twitter users are even funnier, creating witty, sarcastic retorts to any social media change. In the last week, Twitter announced that is was increasing its character limit, from 140 characters to 280. Double the amount of characters, and double the amount of fun. Except the change has been met with mixed reactions, with many asking why other platforms were not prioritised above the character change. Here are the

At first glance, that headline sounds pretty unrealistic, doesn’t it? How could Facebook ads sway the majority of Americans and Brits to do the unthinkable and vote for Trump and Brexit respectively? But it happened. And now the information that is unravelling makes for scary, but unsurprising reading. FACEBOOK USERS & REACH Let’s start at the very top. Facebook says that it has over 2 billion active users. In the middle of 2016, that figure

Until July 2016, you had to be lucky enough to be one of the “highly sought users in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas” to be hand-selected by Twitter to have your account verified, giving you a nice little blue tick next to your Twitter handle. As of this week, Twitter is opening the verification process for everyone. All you have to do is fill out

Moments Marketing & Experiences - 8MS
15 Dec 2015
Simon Heyes

A few hours ago, Tim Peake was launched into space, his planned journey taking him to the International Space Station. He is the first British astronaut for 24 years, and the first official UK astronaut. At around 11:15am, shortly after lift off, there were around 38,000 tweets about the space launch. Then, in the midst of this historic moment, Twitter introduced ‘Moments‘ into their main navigation. This may sound like a simple change, but what

Following our article on using organic search to drive app downloads you will hopefully by now have some traction within the market. However, with over 2.5 million mobile apps and the market growing at 150% every year (source: Google) you might need to give it an additional push through paid media to reach out to more customers. The first step in any paid media campaign is to determine a clear set of goals. Having a