People love that Apple and Google both started out in a garage because it underscores the human element of the company: two guys working day and night, chasing a dream, with barely a penny to their name. It was 16 years ago that Larry Page and Sergey Brin started building Google out of a small garage, 2 miles down the road from their Stanford University campus. The co-founders even used Stanford’s servers to host the

Content created by airlines is distributed mainly on Facebook and Twitter, and the majority of content lacks revenue driving potential, a new study by 8MS has found. Following on from our airline technology study earlier this year, we analysed content in terms of responsive design, looked at content performance in terms of key digital metrics, and which social platforms were used the most to share the content. The study analysed two different pieces of content

music-social-media-cover
31 Jul 2014
8MStories

The last few years has seen some big changes in the way musicians promote their music. In previous years it has been the job of the musician to write and perform music and it has been the job of the agent or record label to take care of the musician’s role in the media. However, more recently the role of the musician has evolved and we are seeing artists taking a lot more control and

Do you blog? Of course you do. Does your company have a blog? Most likely. If you’re putting time and effort into your blog posts, you want them to generate the maximum amount of engagement and traffic. It is rumoured that WordPress powers around 20% of the web, so in this post, I’ll share a few hints and tips to make sure your WordPress blog posts look awesome across both social media platforms, and on

History – Twitter & The Premier League In 2011, Twitter had less than 10m active users in the UK. It was a relatively new platform, and the general public were just starting to come around to the idea that you could engage directly with celebrities and sporting icons. The English Premier League and The FA had tackled a few Twitter related incidents, but there was no formal governance, no set policies or guidelines for clubs

Jelly App Logo
09 Jan 2014
Simon Heyes

“WHAT’S THE NEXT BIG THING?” is a question I’m asked by friends and fellow digital marketers on a regular basis. I’ve been banging the mobile-only drum for a while, as well as NFC and interactive storytelling. Instagram was mobile only, and then moved to a web platform. Vine was next, and continues to thrive. Then, out of the left field, enters Jelly. It’s a new Social app, based around questions and answers. Jelly is the

Twelve Digital Marketing Tips Of Christmas
26 Dec 2013
Simon Heyes

Merry Christmas everyone! With our Christmas Jumper Showcase now wrapped up, and all our presents unwrapped, we thought we’d help you prepare for 2014 with a few Digital Marketing tips. For each of the twelve days of Christmas we’ll be giving you a useful digital tip to improve your performance and productivity for the road ahead. Head back to this post everyday for a new tip, or keep an eye on our Twitter, Facebook and