Brand identity is arguably one of the most crucial components to a brand. Think Airbnb, McDonald’s, Coca Cola or Lush, one thing these brands all have in common? A strong brand identity. In life, first impressions mean everything. When it comes to brands, customers will judge you in less than a second – this means you need to pull them in as soon as they set eyes on your website, social media or advertising campaigns.

Video Marketing Tips For 2017
27 Feb 2017
Simon Heyes

Last week I spoke at the Figaro Digital Marketing Summit at the Emirates Stadium about video marketing. As an agency, we often get asked by brands for help with their video marketing, as many aren’t sure where to start. One of the common myths about video marketing is that it is expense to create video content. I would disagree. There are many different types of video you can produce, and each type can help tell

This article was originally produced for Figaro Digital Magazine. In my opinion social media still has a long way to go in order to stand out as a marketing channel in its own right. Many big brands and the social platforms themselves are making good in-roads, but the shift towards paid promotion to generate any kind of reach proves that social media needs either an overhaul or a fresh approach. That said, social media isn’t

In one of our previous posts, we mentioned that by 2017, video will account for 69% of all consumer internet traffic, according to Cisco. If that trend is true, Facebook is in the driving seat. Ever since the ALS Ice Bucket Challenge flooded Facebook timelines around the world with short videos of people tipping ice and water over their heads last summer, Facebook video has boomed. In fact they revealed the amount of user-generated and

Looking back over the last 12 months, content marketing seems to have moved up a gear. More brands are using real-time content, integrated social campaigns and a mobile focus to generate incredible reach, buzz, brand awareness and revenue online. A key theme in 2014 has been digital storytelling. Brands are beginning to realise that social media is a human platform. Humans are emotive. They love stories. Based on our principles of storytelling post, the examples

Last week, Instagram announced its latest development – a new video app called Hyperlapse. Hyperlapse allows you to shoot time-lapse videos at the touch of a button. It’s easy to use, and has a simple interface. You record the video, and then speed it up to various degrees using a separate sliding button. The options range from 1x the speed, up to 12x the speed. You can then upload the videos you make to Instagram

Over the weekend, my social feeds were flooded with the same post. ‘Look up’, the five minute, spoken word video that encourages you to put down your phone, and leave social media alone, has – ironically – gone viral. As of today, the video has received over 20 million views on YouTube since it was posted on 25th April 2014. ‘Look Up’ is a story for an online generation. In world where it is easier