The ‘top of the funnel’ stuff. That’s what most sales and product team think of the B2B marketing manager’s efforts. It’s the ‘always-on’, ‘brand recognition’ type-stuff. However, as procurement processes and buying experiences increasingly start and progress online, it is remiss of B2B businesses to think of content marketing & digital advertising in these terms, however difficult it may be to allocate a direct data point back to the sale or lead. The people that

Video Marketing Tips For 2017
27 Feb 2017
Simon Heyes

Last week I spoke at the Figaro Digital Marketing Summit at the Emirates Stadium about video marketing. As an agency, we often get asked by brands for help with their video marketing, as many aren’t sure where to start. One of the common myths about video marketing is that it is expense to create video content. I would disagree. There are many different types of video you can produce, and each type can help tell

I have a feeling 2017 will be a revolutionary year for influencers and brands. Through trial and error, an increasing number of brands have learned about the importance of influencer marketing, and the type of influencer and costs that make outreach campaigns work for them and their products and services. Although influencer marketing is still in it’s infancy, the return on advertising spend from influencer collaborations is beginning to make an impact on marketing and

In one of our previous posts, we mentioned that by 2017, video will account for 69% of all consumer internet traffic, according to Cisco. If that trend is true, Facebook is in the driving seat. Ever since the ALS Ice Bucket Challenge flooded Facebook timelines around the world with short videos of people tipping ice and water over their heads last summer, Facebook video has boomed. In fact they revealed the amount of user-generated and

I’m a big fan of Casey Neistat. He’s one of the top YouTube vloggers out there, so if you want to see great video content, go give him a follow. When I found out he teamed up with Jerome Jarre, the new found king of Vine and Snapchat, I had to have a look at the video they created together, and after watching it, it seemed a perfect fit for the 8MS blog. It’s about

31 Jul 2014

The last few years has seen some big changes in the way musicians promote their music. In previous years it has been the job of the musician to write and perform music and it has been the job of the agent or record label to take care of the musician’s role in the media. However, more recently the role of the musician has evolved and we are seeing artists taking a lot more control and

Over the weekend, my social feeds were flooded with the same post. ‘Look up’, the five minute, spoken word video that encourages you to put down your phone, and leave social media alone, has – ironically – gone viral. As of today, the video has received over 20 million views on YouTube since it was posted on 25th April 2014. ‘Look Up’ is a story for an online generation. In world where it is easier