BBC News World Service - Background

What we do for them?

• Development and rollout of an audience first global digital strategy spanning 43 BBC World Service language services
• Extensive qualitative and quantitive digital market research across key languages globally
• Rollout of a strategic content marketing approach across the business that focusing upon audience engagement
• Working with the BBC World Service teams to implement a new analytics system across paid media including the development of campaign reporting that provides clearer audience insights
• Planning and execution of paid media advertising campaigns working with central and regional teams across the globe
• Development of digital creative assets to support campaigns across paid media platforms globally