In the modern digital landscape, clients have business challenges that go beyond simple channel management. Our team offers a range of strategic solutions from top level consultancy to launching into new international markets.
Very often we speak to brands who feel they are doing a lot of things right in terms of their digital marketing but lack an overall vision or strategy. With large departments or marketing teams, separate digital channels can often be run in isolation and not complement each other. At 8 Million Stories, we have worked with a wide variety of clients to look more holistically at their digital marketing and create a strategy that has the sum of all parts working together.
When working with clients on their digital strategy we tend to look at five key steps:
By following these five steps, we are able to consolidate the great work done to date and ensure our clients' digital marketing strategy is not only future proof, but also focused on reaching their target market.
The 8 Million Stories team have over 15 years’ experience in working on major international digital campaigns and are currently running campaigns in over 40 countries and 32 languages. Our work for the likes of BBC World Service needs to be of the highest standards and we are confident our robust process for localisation consistently exceeds client expectations.
Having come from a network agency background we learned the hard way about using local offices for localisation! Slow turnaround times, politics over inter-agency billing and junior staff being used usually led to a sub-standard work being produced.
Our solution was to leverage our contacts across the globe and create a network of highly qualified local experts, who understood the intricacies of their own market and produce exceptional work. For every project we work with two local experts – one to localise the campaign (never translate) and one to proof it.
The success of this can be seen in our roster of international clients – many of which have been working with us for over five years.
At 8 Million Stories, we place a heavy emphasis on audience research and ensuring all our strategies and content are focused on our clients' target market. Too often we see brands adopting a “one size fits all” approach to their own digital marketing. This leads to content that’s not engaged with and marketing campaigns that waste budget targeting users that are unlikely to interact with their brand in the first place.
Using a combination of our clients' own website analytics and best-in-class third party solutions such as YouGov, we can work with clients to build different audience profiles. Our team will analyse the data to ensure we can answer questions such as:
By harvesting this data we can work with our client to create properly targeted content and digital marketing campaigns, that don’t waste budget and deliver far superior results.
Over the past ten years, our team has supported brands on various projects from providing parental leave cover to supporting the set-up of full digital teams within clients existing marketing structure.
At 8 Million Stories, we are able to support in various ways including: