Digital
Strategy.
We often speak to brands who feel they are doing all the right things with their digital marketing efforts, but lack an overall vision or strategy.
With large departments or marketing teams, separate digital channels can often be run in isolation and not complement each other.
At 8 Million Stories, we have worked with a wide variety of clients to look more holistically at their digital marketing and create a strategy that has the sum of all parts working together.
Our
Approach
When working with clients on their digital strategy, we tend to look at five key steps:
01Objective Setting
02Audience and Landscape Analysis
03Channel Selection and Content Planning
04Channel Integration
05Reporting & Analysis
By following these five steps, we are able to consolidate the work done to date and ensure our clients' digital marketing strategy is not only future proof, but also focused on reaching their target market.