Audience
Analysis.
Audience analysis is crucial to developing a digital strategy that has your target market at its heart.
Too often we see brands adopting a "one size fits all" approach to their own digital marketing, which doesn't account for the discrepancies across their different target personas in terms of their digital consumption habits.
This leads to content that fails to capture your audience's attention and marketing campaigns that waste budget targeting users that are unlikely to interact with your brand in the first place.
Our Approach
Using a combination of our clients' own website analytics and best-in-class third party solutions, we can work with clients to build different audience personas. Our team then analyse the data to ensure we can answer questions, including:
- What is their demographic profile?
- What type of content does your target audience prefer?
- What social platforms do they use?
- What tone of voice do they prefer?
- What time are they most likely to be online?
By harvesting this data, we can work with our clients to create targeted content and digital marketing campaigns that don't waste budget, while delivering far superior results.