8MS The Blog

When you ask most organic search marketers what their primary objective is they’ll more than likely say a traffic increase year on year. A fair measurement of success. If we’re driving more traffic, we’re driving more customers, right? In digital marketing, and in particular organic search, our focus has always been on acquisition. We want to see the traffic number climbing, and when we do that‘s it; our box is ticked, our objective is met.

21 Jun 2018
Declan Kay

The design process is overflowing with a vast array of tools with varying capabilities and price tags. It can often be overwhelming with so much choice and it can be confusing when some tools claim to do various overlapping sections of the design process. Would it not be good if each of the key stages of the design process were defined once and for all? Well here it is…   Wireframes In the beginning of

World Cup 2018 Marketing Ideas
19 Jun 2018
Henrike Overbeck

It’s been just under a week since the FIFA World Cup in Russia has started, which according to GlobalWebIndex is watched by 47%, thus almost half of the world’s online population. And as football World Cups are regarded as the most watched sports events, the promising marketing possibilities arising from this huge audience are the reason why this year’s tournament is partly responsible for global spend on advertising forecasted to grow by 5.2% to $535bn

Linkedin Advertising
26 Apr 2018
Graeme Orr

With over 500 million users worldwide, many of whom help to drive important business decisions, it is no surprise that LinkedIn ads are an attractive proposition for businesses looking to promote their product or services. However, two main criticisms are often voiced when discussing the platform with fellow advertisers with many believing it is too expensive while others complain that it just doesn’t work. Normally, these criticisms come from those who don’t have the right

What You Need to Know In August 2017, Google quietly launched Questions and Answers. It was initially rolled out only to users of the Google Maps app for Android, before a wider release to all desktop users in December. The feature allows local business owners and the public to answer consumer questions on Google Maps, adding another layer of data to Google’s local knowledge panel. Questions and Answers is a useful tool that gives businesses

After a successful roll out in the US last year, Instagram has finally launched shopping on Instagram for UK business profiles. After a testing period with 20 top UK businesses, including Marks & Spencer and Topshop, the new feature is now available to all business profiles who sell products (not services). The roll out of this new shopping experience also applies to businesses in France, Italy, Germany, Australia, Brazil, Canada and Spain. Talking about the

SVG is becoming more and more popular in the digital world. With such a dramatic increase in usage, there are many driving factors that are causing designers and developers alike to start using SVG. SVG stands for Scalable Vector Graphic and is an XML language and format. SVG is normally used in web design for images and animations. From a technical point of view, SVGs are created by plotting a list of coordinates on an