8MS The Blog

07 Feb 2019
Kirsty MacLauchlan

Open compositions & Asymmetrical Design At the moment, the most common and popularly used web design trend is open composition. For many years, designers have been using boxes and frames encasing elements in a strict order, being symmetric with text and having images all visible and accounted for. In 2019, designers are to embrace more open compositions, where the user will feel like there’s an entire world off the page. Gaining popularity is using open-styled,

15 Jan 2019
Alana Reid

2018 was a big year for social media, from Facebook’s Cambridge Analytica scandal to the closure of Google +. Technology is continuing to grow at a rapid pace, meaning social media is constantly changing. Considering this, it leaves us curious… wondering what technology and social media will bring in 2019. Here, we take a look at what we expect to see this year from the biggest platforms technology has to offer. Voice messages Towards the

    Social   This week in digital saw Snapchat lose it’s monopoly on the teenage audience. As the platform haemorrhages a further two million users, we have to ask ourselves, is this the beginning of the end for Snapchat? Last week it was announced that Instagram had now officially overtaken Snapchat as the most popular platform for teenagers, which is a major blow for poor Snapchat. Instagram is going from strength to strength following

19 Oct 2018
Emily Fraser

Framer X – just another prototyping tool?   When I first heard about Framer X, I have to admit I was a little bit sceptical. With new prototyping tools coming out more frequently than I binge-watch Netflix, the perfect design process can differ massively from one agency to another. However, in most cases Adobe still continues to be the creative backbone to most projects.   What would make Framer X my hero   So, what

Yesterday, Google announced a number of big product changes at a press conference in the company’s home city of San Francisco. The shakeup, which is in honour of the company’s upcoming 20th anniversary, unveiled a ‘major update’ to the Google feed experience. The feed will now have expanded features in addition to a new name; Discover. Promising to be much more than simply a name change, Discover aims to be a bespoke feed which will enable

Google Ads Exact Match Update
21 Sep 2018
Henrike Overbeck

Google has announced a new update to Google Ads in which they are changing the meaning of exact match keywords and their close variants. Whilst the match type already matches keywords to close variants, this change will begin to include variations that share the same meaning, implied words and paraphrases instead of only the specific words. Google will use machine-based learning to match your current exact match keywords to additional search queries. How these changes

When you ask most organic search marketers what their primary objective is they’ll more than likely say a traffic increase year on year. A fair measurement of success. If we’re driving more traffic, we’re driving more customers, right? In digital marketing, and in particular organic search, our focus has always been on acquisition. We want to see the traffic number climbing, and when we do that‘s it; our box is ticked, our objective is met.