8MS The Blog

It’s that time of year again: where shoppers go crazy both in-store and online for the best deals of the year. But what should retailers do to prepare for the onslaught of online checkouts? The e-commerce landscape moves very quickly during these days. Preparation is key but the ability to be nimble and adapt your tactics quickly will bring the best results. Although a US idea, Black Friday was introduced to the UK by Amazon

Twitter users are a funny bunch. British Twitter users are even funnier, creating witty, sarcastic retorts to any social media change. In the last week, Twitter announced that is was increasing its character limit, from 140 characters to 280. Double the amount of characters, and double the amount of fun. Except the change has been met with mixed reactions, with many asking why other platforms were not prioritised above the character change. Here are the

At first glance, that headline sounds pretty unrealistic, doesn’t it? How could Facebook ads sway the majority of Americans and Brits to do the unthinkable and vote for Trump and Brexit respectively? But it happened. And now the information that is unravelling makes for scary, but unsurprising reading. FACEBOOK USERS & REACH Let’s start at the very top. Facebook says that it has over 2 billion active users. In the middle of 2016, that figure

If you haven’t already thought about planning for the upcoming General Data Protection Regulation (GDPR) changes, you need to act sooner rather than later. This post acts as a guide of what is covered in the GDPR changes, but for more information and guidance, please visit the Information Commissioner’s Office (ICO) website, and the area on ‘Preparing for data protection reform’. WHAT IS THE GDPR? The EU GDPR is the most important change in data

fake news header
25 Jul 2017
Sandy Halliday

If you’ve been keeping in touch with recent current affairs it’s likely you’ve come across the phrase ‘Fake News’. Whereas it is clear that fake news has the potential to impact reputations and livelihoods, what hasn’t been confirmed is whether it has the potential to penalise or harm your SEO efforts. Could Google slam your site if it is found to contain fake news, or even be linked to/from fake news? What is fake news?

Google lens flower image identification example
23 Jun 2017
Paul Smail

Google held their latest Google I/O event on the 19th May 2017, an event where techs and the search industry wait with baited breath to see what innovation is coming from the Mountain View giant. Amongst the many topics covered in the keynote there was one which got us both intrigued and excited – Google Lens. Google lens essentially adds some extra smarts to the AI and computer vision technology that already exists.  It packages

On June 8th, 2017, the United Kingdom will once again be asked to vote in a General Election, two years after the last election.  With Theresa May announcing her intentions to hold a snap election, the battle lines have been drawn for this year’s UK political showdown. Digital Politics Last year saw Donald Trump and Hillary Clinton battle it out for the US Presidency and with it came the deluge of talk show analysis, debates