Blog & News

Welcome to the 8 Million Stories blog! Keep up-to-date with the latest digital marketing news and updates from our experienced team.

What are Discovery Ads and Why Should You Use Them?

The user decision process is changing. Rarely linear or limited...

Samantha Hawke, October 15, 2019

Marketing on TikTok – It’s not too late to jump on the bandwagon

TikTok, one of the most downloaded apps in the world...

Diana Skof, October 10, 2019

What Is Discover, Where Did It Come From And Why Is It Important?

I thought Google operated on queries? Returning results relevant to...

Samantha Hawke, September 30, 2019

What the hell is ‘Insta-therapy’ and why is it a thing?

The negative relationship between mental health and social media isn’t...

Alana Reid, August 30, 2019

How to create a successful #HashtagStrategy in 2019

Marketers who seek to improve their brands’ Instagram presence or...

Diana Skof, July 1, 2019

The Importance of Structured Data

The search engine results pages are constantly evolving. Gone are...

Donna Kean, June 25, 2019

8 Ways to Establish Your Brand Identity

Brand identity is arguably one of the most crucial components...

Alana Reid, June 13, 2019

How To Create Valuable Content For Your Audience

Welcome to the series “How to create valuable content for...

Jamie Monteath, May 16, 2019

The 8 Reasons B2B Marketers Should Think Audience-First

The ‘top of the funnel’ stuff. That’s what most sales...

Blair Walker, April 16, 2019

Digital Marketing for FMCG Brands

Digital marketing within FMCG has its own unique challenges. While...

Robin Richmond, April 7, 2019

What Google Hotel Search Means For Your Business

July of this year marks the 9th year anniversary since...

Robin Richmond, April 4, 2019

The Hero, Hub, Help Model

As marketers, we have to ask ourselves: Is it worth...

Diana Skof, March 11, 2019

3 new ways to help customers discover your products on Google

In a world of fulltime jobs and overtime, online shopping...

Diana Skof, March 1, 2019

What is GTMetrix and How Can It Help Your Business Online?

With Google announcing in recent years that page speed is...

Declan Kay, February 26, 2019

Design Trends For 2019

Open compositions & Asymmetrical Design At the moment, the most...

Kirsty MacLauchlan, February 7, 2019

Top 5 Social Media Trends for 2019

2018 was a big year for social media, from Facebook’s...

Alana Reid, January 15, 2019

This week in digital – November 2nd

    Social   This week in digital saw Snapchat...

Fran Weddle, November 2, 2018

Framer X Initial Thoughts

Framer X – just another prototyping tool?   When I...

Emily Fraser, October 19, 2018

New Google Discover Feature Announced for Mobile Search

Yesterday, Google announced a number of big product changes at...

Fran Weddle, September 25, 2018

Changes to Google Ad’s Exact Match

Google has announced a new update to Google Ads in...

Henrike Overbeck, September 21, 2018

A Digital Strategy for Growth: Why Digital Should Be More Than Just An Activation Point

When you ask most organic search marketers what their primary...

Lyndsay Snoddon, August 30, 2018

Wireframes vs Mockups vs Prototypes

The design process is overflowing with a vast array of...

Declan Kay, June 21, 2018

World Cup Marketing Ideas 2018

It’s been just under a week since the FIFA World...

Henrike Overbeck, June 19, 2018

Do LinkedIn Ads Really Work?

With over 500 million users worldwide, many of whom help...

Graeme Orr, April 26, 2018

Google Questions and Answers for Local Business

What You Need to Know In August 2017, Google quietly...

Sian Mason, April 10, 2018

What is Instagram Shopping and why do you need it?

After a successful roll out in the US last year,...

Colleen Reid, March 29, 2018

What is SVG and Why You Should Be Using It

SVG is becoming more and more popular in the digital...

Declan Kay, March 22, 2018

Introducing Vero – The New, True Social Network People Are Raving About

I know what you’re thinking. Why on Earth would I...

Simon Heyes, February 26, 2018

Mobile Page Speed & Online Business

In January 2018, Google announced that as of July, page...

Mark McGaw, February 16, 2018

Marketing For The Omnichannel Customer Experience

Smartphones and tablets are transforming not only customers’ buying behaviour...

Maria Jover, February 7, 2018

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