Blog & News

Welcome to the 8 Million Stories blog! Keep up-to-date with the latest digital marketing news and updates from our experienced team.

Introducing GA4

Over the past few days Google have rolled out a...

Graeme Orr, October 23, 2020

The Power of Brand Avatars

Amid all the noise of an ever-changing digital landscape, how...

Diana Skof, July 20, 2020

Have you heard about Google’s newly launched AI-powered social platform?

Last week Google’s Area 120 group quietly launched a new...

Alana Reid, June 25, 2020

How Lockdown Has Changed Digital Marketing

It goes without saying that the coronavirus pandemic has impacted...

Charlie Hardy, June 11, 2020

How have online shopping habits changed during lockdown?

As the UK approaches a third month of lockdown, many...

Robin Richmond, May 22, 2020

Optimisation Score: Should You Be Applying Google’s Recommendations?

It looks like Optimisation score is going to matter much...

Samantha Hawke, May 7, 2020

Top 10 Cognitive Biases for your Content Marketing Strategy

Although modern technology has become an inseparable part of our...

Dorina Livitchi, April 30, 2020

Video Conferencing Apps and Covid-19

Since the beginning of the Coronavirus crisis, the majority of...

Arthur Ganz, April 29, 2020

Amazon Advertising Campaign Types: A Brief Overview

Amazon is a few years behind Google when it comes...

Graeme Orr, April 16, 2020

Are Filters on Social Media Being Used to Collect your Identity?

Augmented facial filters took Snapchat by storm in 2015, the...

Alana Reid, April 6, 2020

Hey Google, Optimise My PPC Campaigns For Voice Search

The Popularity Of Voice Search Is Rising Voice search has...

Samantha Hawke, February 13, 2020

How to prepare for the Google Chrome samesite cookie update

Google is updating the cookie settings for Chrome V80 on...

Declan Kay, February 4, 2020

THE BENEFITS OF EVERGREEN CONTENT

Imagine you’re publishing the latest news about your company. Or...

Diana Skof, January 17, 2020

What is FSGAN and why is it so terrifying?

Remember when Snapchat introduced the Face Swap feature a few...

Alana Reid, December 20, 2019

Political advertisements on social media. How does it work and why is it allowed?

With the UK general election tomorrow, political parties and leaders...

Alana Reid, December 11, 2019

Will Google Start Warning Users About Slow Loading Websites?

Over the last few days, we’ve been keeping an eye...

Michael Jarrett, November 15, 2019

Have your ‘likes’ disappeared on Instagram?

Sitting in the office this morning, a selective handful of...

Alana Reid, November 15, 2019

Google BERT Update – What is it and what does it mean?

Today Google announced a major update to the way they...

Mark McGaw, October 25, 2019

What are Discovery Ads and Why Should You Use Them?

The user decision process is changing. Rarely linear or limited...

Samantha Hawke, October 15, 2019

Marketing on TikTok – It’s not too late to jump on the bandwagon

TikTok, one of the most downloaded apps in the world...

Diana Skof, October 10, 2019

What Is Discover, Where Did It Come From And Why Is It Important?

I thought Google operated on queries? Returning results relevant to...

Samantha Hawke, September 30, 2019

What the hell is ‘Insta-therapy’ and why is it a thing?

The negative relationship between mental health and social media isn’t...

Alana Reid, August 30, 2019

How to create a successful #HashtagStrategy in 2019

Marketers who seek to improve their brands’ Instagram presence or...

Diana Skof, July 1, 2019

The Importance of Structured Data

The search engine results pages are constantly evolving. Gone are...

Donna Kean, June 25, 2019

8 Ways to Establish Your Brand Identity

Brand identity is arguably one of the most crucial components...

Alana Reid, June 13, 2019

How To Create Valuable Content For Your Audience

Welcome to the series “How to create valuable content for...

Jamie Monteath, May 16, 2019

The 8 Reasons B2B Marketers Should Think Audience-First

The ‘top of the funnel’ stuff. That’s what most sales...

Blair Walker, April 16, 2019

Digital Marketing for FMCG Brands

Digital marketing within FMCG has its own unique challenges. While...

Robin Richmond, April 7, 2019

What Google Hotel Search Means For Your Business

July of this year marks the 9th year anniversary since...

Robin Richmond, April 4, 2019

The Hero, Hub, Help Model

As marketers, we have to ask ourselves: Is it worth...

Diana Skof, March 11, 2019

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