Case Studies:
International SEO Strategy

Aman Resorts - Background

Aman are one of the world’s most luxurious travel bands with ultra-exclusive properties across the world. 8 Million Stories have been working on the international SEO strategy since 2015. This work has been across 4 core countries UK, US, Japan, and China.

What we do for them?

  • Ensuring the  SEO strategy was focused around four key stages of our customers’ buying process: Dreaming, Planning, Booking & Experiencing
  • Technical search supporting on-going site development and platform changes
  • International SEO strategy supporting optimisation for key Asian markets
  • Support growth into niche areas such as Wellness to grow awareness and consideration of Aman in this growing market
  • New resort roll-out strategies incorporating SEO best practice

Developing content and SEO strategies that reflect the exclusivity of our brand is a challenge. 8 Million Stories have consistently shown their expertise within both Luxury and Travel."

Aman Resorts

Results to date

In the four years we have worked with Aman there have been a number of exciting challenges including the launch into Japan and China.

Some of our best results have been:

34%

Overall increase in organic traffic since we started working on the site.

52%

Overall increase in organic revenue for the same period.

27%

Increase in top ten rankings with the USA in the last year.

33%

Increase in top ten rankings within the UK in the last year.

106%

Increase in revenue for China 2017 vs. 2018 and organic traffic has increased by 47% for the same period

Find out what we can do for you

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