Case Study:
International PPC & SEO

Blackcircles - Background

Blackcircles.com are the UK’s largest resellers of tyres and have revolutionised how consumers purchase tyres for their vehicles.  8 Million Stories have led their SEO and PPC strategy since 2014. During this period they have seen exponential growth leading to the company being acquired by Michelin.

What we do for them?

  • Full management of paid media channels across Google, Bing, Facebook, etc
  • Development of custom bid management strategy with a focus on key audiences that integrates with organic listings to ensure minimum budget wastage  
  • Technical and On-page SEO and Content Strategy
  • Market research to support  launching into new international markets including Thailand, Mexico, Ireland and Canada

8 Million Stories are great agency to work with and have a superb understanding of our business"

Blackcircles

Results to date

Working with Black Circles, we have managed to grow organic performance across several metrics.

Some of our best results have been:

437%

Increase in sales from PPC, while lowering CPA

150%

increase from organic traffic revenue 2015 vs. 2019

140%

increase in organic traffic from “location” based keywords in past 2 years

Find out what we can do for you

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