Case Study:
SEO & Content Marketing

General Mills - Background

8 Million Stories has been working with the portfolio of General Mills brands since 2016. This has involved various SEO and content strategy projects for the likes of Haagen-Dazs, Old El Paso, Nature Valley and Betty Crocker. This particular project involves Fibre One. Launched in the UK in 2015, the low calorie snack is hugely popular in the USA and our challenge was to increase awareness and traffic for the British website.

What we do for them?

  • On-page targeting and content considerations
  • Structured data analysis to take advantage of rich text snippet results
  • Gap analysis to uncover areas Fibre One can create content to help consumers in their day to day lives

Partnering with 8 Million Stories has given our brand digital focus and the ability to grow sustainably. We can't see a successful future without their partnership!"

General Mills

Results to date

Working with Fibre One we have managed to significantly grow organic performance.

Some of our best results have been:


Growth of non-brand SEO traffic YOY.


Growth in organic exposure since the brand was launched.


Page Rankings for several highly searched keywords relating to fibre diets.

Find out what we can do for you

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