The Great Little Trading Company is an online children’s retailer that specialise in children’s furniture and toys. 8 Million Stories have led their PPC strategy since March 2017. During this period they have seen significant growth in online revenue through Paid Media Channels while reducing spend.
A key factor in the success has been an innovative approach to the structure of Shopping campaigns focusing on a higher quality of user which in itself has seen a 64% uplift in revenue when comparing last season to the comparative time period before 8MS took over the account.
Great Little Trading Co.
Working with Great Little Trading Co, we have managed to grow paid search performance across several metrics.
Some of our best results have been:
increase in revenue
increase in e-commerce conversion value
increase in transactions
less advertising spend