Stena Line - Background

Stena Line are one of the world’s largest ferry operators. 8 Million Stories work with their marketing team on promotion of Northern Irish and UK ferry routes. Our key challenge is to promote the benefits of ferry travel to audiences that choose to fly rather than sail. We achieve this by using tailored content marketing, social content and outreach campaigns to showcase the fantastic facilities onboard.

What we do for them?

We are their lead content strategy and creative agency
Creation of content and campaigns targeted to key demographics, from students to empty-nesters
Work with a network of influencers to promote ferry travel and specific destinations
Integrate the content strategy with social media and outreach
Creation of trip-planner content hub

Creative Campaigns

Ideation, planning, execution and reporting of creative campaigns both online and offline to suit a range of budgets. We created a small budget Christmas social campaign similar to Elf on a Shelf called Sherrie & Terrie on the Ferry.

Social Content

An editorial calendar of content, created with seasonality, engagement, brand focus and sales opportunities in mind. Includes bespoke photography to GIFs, videos, competitions, creative graphics and more.

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Influencers

Sourcing the most relevant influencers for trips and creative content collaborations. For this campaign, we worked with a top family influencer from Northern Ireland to create Instagram video content and blog content.

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Content Hub

A collaborative project with Stena Line and tourist boards to create bespoke travel itineraries for Stena Line customers based on information about their stay.

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