As the festive season fast approaches, Google has rolled out an array of new e-commerce features to enhance the shopping experience during the Black Friday and Christmas rush. While many of these updates are initially rolling out in the US, they are expected to hit international markets in the coming weeks.
New Deals Destination Page
Statistics suggest that 23% of shoppers postpone gift buying in hopes of snagging a deal. Google’s response? A centralised search feature aggregating discounts across the web. This new deals page showcases promotions across essential shopping categories, sourced from a diverse set of retailers. It’s personalised too, with deal carousels reflecting individual shopping habits and preferences.
E-commerce Filter Navigation
Google’s SERPs have been upgraded with a filter navigation on the left-hand side, enabling users to fine-tune their search by categories, price ranges, brands, and more. For digital marketers, this is a goldmine of data to identify trending filters and optimise product pages.
Google’s SERPs have been upgraded with a filter navigation on the left-hand side, enabling users to fine-tune their search by categories, price ranges, brands, and more. For digital marketers, this is a goldmine of data to identify trending filters and optimise product pages.
Discount Tracking in Chrome
Chrome now also assists shoppers in discount tracking. A new tab showcases recently viewed items and ongoing promotions, while a special Discount tag icon on product pages signals available voucher codes. This functionality seamlessly integrates shopping with browsing, keeping users informed of the best deals.
Price Insights and Alerts in Chrome
For the last-minute shoppers looking for bargains, Google Chrome now offers price insights. This feature displays a product’s typical price range and a price history graph to help gauge the best time to buy. Additionally, users can now set up price drop alerts via email or push notifications, ensuring they never miss a sale.
Empowering Small Businesses
In an effort to support small businesses, Google has introduced features to highlight them in searches and on Google Maps. Merchants can add a small business attribute to their profiles, fostering community spirit and support for local enterprises.
Google’s latest e-commerce features represent a strategic push to enhance online shopping experiences and support both consumers and businesses. As these features evolve, they hold the potential to significantly influence buying behaviour and the digital marketing landscape.
Stay tuned as we continue to monitor these developments and provide insights on leveraging them to drive traffic and sales. Any questions? Reach out to us anytime.