BBC

BBC World News

Development of a current affairs quiz for a global audience

The Drum award

The Challenge

SEO, Creative Content, PPC, & Display Services

8 Million Stories work with BBC Global News on a range of marketing projects including Paid Social, Digital Strategy, SEO and Content Marketing. One key project was the Take 5 quiz application we developed to celebrate them reaching five million likes on their Facebook page. The quiz was updated everyday for 14 days and allowed people across the world to challenge their friends to see who had the greatest current affairs knowledge. Each day people could see where they ranked against their friends, within their own country and globally on the interactive leader boards.

Our Solution

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play

The Result

A key challenge was ensuring the quiz worked seamlessly regardless if the person was playing on Desktop, iPad or even older feature phones. The quiz was a huge success gaining international TV coverage and spearheading a successful blogger outreach and paid social campaign that pushed the page towards 10 million likes by the end of the year.

122
Countries
The quiz registered unique users in 122 countries across the world

100k
Unique Users
Over 100,000 unique users in the two weeks the quiz was live

2
Presenters
who got really bad scores live on TV

lastminute
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Contact Us

Where to find the 8MS team in Edinburgh and London

15 Queen Street, Edinburgh, EH2 1JE +44 (0)131 202 0360
75 Bermondsey St, London, SE1 3XF+44 (0)208 004 0356


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