Development of a current affairs quiz for a global audience
SEO, Creative Content, PPC, & Display Services
8 Million Stories work with BBC Global News on a range of marketing projects including Paid Social, Digital Strategy, SEO and Content Marketing. One key project was the Take 5 quiz application we developed to celebrate them reaching five million likes on their Facebook page. The quiz was updated everyday for 14 days and allowed people across the world to challenge their friends to see who had the greatest current affairs knowledge. Each day people could see where they ranked against their friends, within their own country and globally on the interactive leader boards.
A key challenge was ensuring the quiz worked seamlessly regardless if the person was playing on Desktop, iPad or even older feature phones. The quiz was a huge success gaining international TV coverage and spearheading a successful blogger outreach and paid social campaign that pushed the page towards 10 million likes by the end of the year.
The quiz registered unique users in 122 countries across the world
Over 100,000 unique users in the two weeks the quiz was live
who got really bad scores live on TV
Where to find the 8MS team in Edinburgh and London