Case Study:
International Paid & Content Strategy

BBC News World Service - Background

Following a highly competitive pitch 8 Million Stories won the global digital marketing account for BBC World service at the end of 2018. Our disruptive and audience lead approach is changing the way that BBC market news and editorial content into the 43 languages they service worldwide.

What we do for them?

  • Development and rollout of an audience first global digital strategy spanning 43 BBC World Service language services
  • Extensive qualitative and quantitive digital market research across key languages globally
  • Rollout of a strategic content marketing approach across the business that focusing upon audience engagement
  • Working with the BBC World Service teams to implement a new analytics system across paid media including the development of campaign reporting that provides clearer audience insights
  • Planning and execution of paid media advertising campaigns working with central and regional teams across the globe
  • Development of digital creative assets to support campaigns across paid media platforms globally
BBC News World Service BBC News World Service
BBC News World Service BBC News World Service
BBC News World Service BBC News World Service
BBC News World Service BBC News World Service
BBC News World Service BBC News World Service
BBC News World Service BBC News World Service
BBC News World Service BBC News World Service

Find out what we can do for you

Contact Us