Petit Filous yoghurt tubs arranged to show off their branding and design.

Championing Cutting Edge Content

Overview

8 Million Stories has worked with Petits Filous and Frubes since January 2023. Our primary objectives were to work with their team to reignite their social media presence, gain awareness and enter the TikTok environment. Our team supported these brands with an annual organic social media strategy, engaging content creation, channel management and influencer engagement.

Client

Yoplait

Sector

Food & Beverage

When

2023

Solutions

Organic Social Media
Creative Content

Challenge

These brands had minimal assets to activate from the outset. To resolve this our team developed innovative ways to build a well-rounded branded and lifestyle content bank and achieve a varied content calendar vital for successful social media activation.

Two young boys open Petits Filous yoghurts in front of a colourful wooden panel background.

A Frubes multipack box and several individual yoghurt tubes are shown on grass.

Solution

With our extensive network and our strong project management capabilities, our team developed a three-pronged content plan:

Asset Photoshoots: We orchestrated high-quality studio shoots on behalf of the client, delivering a wide selection of product shots.

Influencer Activations: Working with vetted and successful influencers, 8MS partnered with family-style creators, delivering content featuring the family life these products target.

Lifestyle Content Creation: We executed trends, memes, and popular TikTok-style crafts that resonated with the new platforms these brands aimed to target.

A strawberry Petits Filous yoghurt pot is shown with a pink spoon and two strawberries on a marble surface against a purple background.

Results

Impressions increased by +525%
Engagements increased by +1612%
A community forged: 2.2k messages received 99% positive message sentiment
Average influencer engagement rate: 6.8% at £0.22 CPE
+24% audience growth, ranking number one against all their competitors for growth