
Championing Cutting Edge Content
Overview
8 Million Stories has worked with Petits Filous and Frubes since January 2023. Our primary objectives were to work with their team to reignite their social media presence, gain awareness and enter the TikTok environment. Our team supported these brands with an annual organic social media strategy, engaging content creation, channel management and influencer engagement.
Client
YoplaitSector
Food & BeverageWhen
2023Solutions
- Organic Social Media
- Creative Content
Challenge


Solution
With our extensive network and our strong project management capabilities, our team developed a three-pronged content plan:
Asset Photoshoots: We orchestrated high-quality studio shoots on behalf of the client, delivering a wide selection of product shots.
Influencer Activations: Working with vetted and successful influencers, 8MS partnered with family-style creators, delivering content featuring the family life these products target.
Lifestyle Content Creation: We executed trends, memes, and popular TikTok-style crafts that resonated with the new platforms these brands aimed to target.

Results
- Impressions increased by +525%
- Engagements increased by +1612%
- A community forged: 2.2k messages received 99% positive message sentiment
- Average influencer engagement rate: 6.8% at £0.22 CPE
- +24% audience growth, ranking number one against all their competitors for growth