Screenshots of the quiz created by 8 Million Stories

Empowering Youth Voices on Sexual Health

Overview

Sandyford NHS Clinic is a specialist sexual health service in Greater Glasgow and Clyde, dedicated to providing essential information and services to the local community.

In 2022, Sandyford collaborated with social research company TASC to understand young people's views on sexual health services, especially post-pandemic. To engage with 13-18-year-olds, we created a digital survey to capture insights and raise awareness about sexual health services, ensuring accessibility for diverse audiences, including those with disabilities.

Client

Sandyford NHS Clinic

Sector

Healthcare

When

2023

Solutions

Digital Strategy
Content Marketing
Paid Media
UX & Web Development
Data & Analytics

Challenge

Engaging young people, especially young males, in a sensitive topic like sexual health presents a unique challenge. Traditional methods often fail to connect, particularly with harder-to-reach audiences such as those from diverse ethnic backgrounds and with disabilities. Sandyford needed to find a way to make sexual health conversations more approachable and engaging, leading to increased survey participation and improved clinic footfall.

Screenshot of the quiz being promoted on TikTok.

Screenshot of the quiz being promoted on Instagram.

Solution

Our solution centred on creating a fun and inclusive survey experience. We developed a mobile-first, accessible digital survey that used playful illustrations to make sexual health topics more approachable. The design was intentionally light-hearted and avoided harmful stereotypes while representing diverse sexual orientations and gender identities. Gamification elements, such as a progress bar and competition for voucher prizes, encouraged completion. Positive affirmations and tooltips throughout the survey provided reassurance and clarity, addressing any confusion or insecurities young people might have about sexual health.

The campaign was promoted via Instagram, Facebook, and Snapchat, leveraging data-driven targeting to maximise reach and engagement. The campaign also prioritised sustainability, ensuring fast load times and a low carbon footprint during design and development. Through A/B testing and real-time optimisation, we identified Snapchat as the highest-performing platform, which led to reallocated budgets and maximised survey sign-ups. This approach ensured high engagement and made the survey more accessible to young people. By optimising content and using targeted advertising, we achieved significant success in driving participation and awareness.