Launching in the UK in 1991, Yoplait has flourished and now produces over 67,000 tonnes of yogurt, fresh cheese, and dairy desserts for the UK market every year. Yoplait brands available in the UK include Petits Filous, Frubes, Wildlife and Liberte yogurts.
In 2021 Petits Filous and Frubes partnered with Team GB to help inspire the next generation of British athletes. Having just launched their social channels in June 2021, these two iconic brands needed help in leveraging this Olympic partnership and maximising the reach of their social content within a narrow time frame.
Some of our best results have been:
Grew total social audiences (Twitter, Facebook and Instagram), across both Petits Filous and Frubes social accounts, by 37% in a three month period.
Increased impressions across both brands’ social networks by 248%
Using micro-investment, our boosted organic content saw a considerable improvement across both brands: Petits Filous: Impressions: 86% uplift, Reach: 86% uplift, Engagement: 94% uplift, Frubes: Impressions: 94% uplift, Reach: 94% uplift, and, Engagement: 97% uplift