Farfetch

Winner of Best use of Organic Search and the 2015 Grand Prix for best overall campaign at the Performance Marketing Awards

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The Challenge

Farfetch: Content Marketing for SEO

8MS have been working with Farfetch since 2013, with a strategy focused on the creation of unique and interactive content assets that can be used for blogger outreach and, ultimately, create SEO benefit. Farfetch constantly strive to provide inspirational content to their customer base that will showcase boutiques and clothing lines across the world.

Our Solution

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Farfetch images

The Result

Farfetch have seen some fantastic growth over the past 3 years for organic search performance that has included number one listings for terms such as Designer Boutiques, Luxury Clothing & Vintage Designer Clothing. The most successful content marketing work to date has been the Boutique Finder project which achieved the following results.

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Major Award Wins
for Best SEO and Grand Prix for best digital campaign at 2015 Performance Marketing Awards

30%
Increase in organic search
sessions to websites year on year.

48%
Increase in Organic Search
gross transactional revenue to website year on year

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Contact Us

Where to find the 8MS team in Edinburgh and London

15 Queen Street, Edinburgh, EH2 1JE +44 (0)131 202 0360
75 Bermondsey St, London, SE1 3XF+44 (0)208 004 0356


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