lastminute.com

Lastminute.com

Content Marketing for SEO

The Challenge

Content Marketing for SEO

8 Million Stories were tasked with supporting lastminute.com’s content marketing efforts by creating digital assets that could be used to support organic search growth. These assets have ranged from interactive maps to guides and widgets. The core concept was to develop genuinely useful content that was both engaging and sharable for their users. The first of these examples was a fully interactive map for London’s famous Covent Garden.

Our Solution

laptop

play

The Result

TOP 3
Listing for Covent Garden Hotel

2
Repurposed for two further destinations

+52%
Increase in organic Covent Garden traffic YOY

universal
bbc

Contact Us

Where to find the 8MS team in Edinburgh and London

15 Queen Street, Edinburgh, EH2 1JE +44 (0)131 202 0360
1 Primrose Street, London, EC2A 2EX+44 (0)208 004 0356


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