Brand identity is arguably one of the most crucial components to a brand. Think Airbnb, McDonald’s, Coca Cola or Lush, one thing these brands all have in common? A strong brand identity. In life, first impressions mean everything. When it comes to brands, customers will judge you in less than a second – this means you need to pull them in as soon as they set eyes on your website, social media or advertising campaigns.
Welcome to the series “How to create valuable content for your audience”. The purpose of this series is to give you a foundation of how to create valuable content for your audience to host on your website or social channels. Part 1: Understand your audience and what they want The first step to creating better content for your audience is to understand what your audience wants from you and how they perceive you. In this
As marketers, we have to ask ourselves: Is it worth investing all of a campaign’s budget into one hero piece of content that generates media attention? Or, using a sport analogy, is it worth investing in one player without thinking about the rest of the team? To create a good overall performance and keep the fans happy, Google suggests using the Hero, Hub, Help Model. Its goal is to strengthen a brand through storytelling that
Content marketing is high on digital marketers’ agendas, and content marketing strategies form an important part of what we do here at 8MS. However content creation is not always easy for companies as resources are often limited and projects require the collaboration of many different teams. If content creation is difficult, content curation and repurposing techniques can come to the rescue. Existing content can be presented in a new format, thereby adding value for the