11 Mar 2019
Diana Skof

As marketers, we have to ask ourselves: Is it worth investing all of a campaign’s budget into one hero piece of content that generates media attention? Or, using a sport analogy, is it worth investing in one player without thinking about the rest of the team? To create a good overall performance and keep the fans happy, Google suggests using the Hero, Hub, Help Model. Its goal is to strengthen a brand through storytelling that

In a world of fulltime jobs and overtime, online shopping has become the main way to purchase products and let people spend their hard-earned money. Now it’s the merchants’ job to display their products on Google as lovingly as they would in their own shop windows. When customers look for products on Search or Google Images, they currently find rich snippets which include product description, ratings and price to help them choose a product that’s

07 Feb 2019
Kirsty MacLauchlan

Open compositions & Asymmetrical Design At the moment, the most common and popularly used web design trend is open composition. For many years, designers have been using boxes and frames encasing elements in a strict order, being symmetric with text and having images all visible and accounted for. In 2019, designers are to embrace more open compositions, where the user will feel like there’s an entire world off the page. Gaining popularity is using open-styled,

As a regular booker of flights I was pretty intrigued when KLM launched their Facebook Messenger Bot in March.  However, as it’s an airline I never really fly with it wasn’t until Skyscanner launched their cross airline version end of May that my interest really peaked. I’m a big fan of Facebook Messenger.  I get regularly told I have a poor phone manner, want to scream “it’s not 1998” when people leave me a voicemail

The 2013 full year Digital Ad Spend report was released by the IAB yesterday, showing impressive digital advertising spend growth. UK digital ad spend reached £6.3bn in 2013, up 15% year-on-year. The data shows another fantastic year for the digital sector. Even through the troubled recession years from 2008 to 2010, digital advertising bucked the UK trend, and was one of the few sectors that continued to grow. UK DIGITAL AD SPEND GROWTH: 2004 –